Senior B2B Marketing Executive – Americas (Hybrid)

LRQA; Des Moines (IA); Hybrid; USD 85,000 - 110,000; Full time

Job summary

LRQA is seeking a Marketing Executive – Americas in Des Moines, IA. This hybrid role focuses on planning and executing integrated B2B marketing campaigns across the Americas to drive engagement, lead quality, and pipeline growth.

You will partner with sales and leaders to translate commercial priorities into effective plans, support ABM initiatives, and manage campaigns across digital channels. You will develop localized content for regional markets, plan webinars/events, and measure ROI to

Qualifications

• Approximately 5 years of B2B marketing experience.
• Experience independently managing multiple campaigns and priorities.
• Strong background in digital marketing and integrated campaign execution.
• Experience partnering closely with sales teams to support commercial objectives.
• Experience with ABM initiatives and audience targeting.
• Ability to analyze campaign performance data and optimize marketing activities.
• Experience developing and localizing content for regional markets.

Responsibilities

• Plan, execute, and measure integrated marketing campaigns across the Americas.
• Partner with sales and business leaders to translate priorities into marketing plans.
• Support ABM initiatives including audience targeting and account engagement.
• Manage digital marketing across paid media, SEO/SEM, email, web, and social channels.
• Collaborate with internal teams and agencies to optimize performance and conversion.
• Develop and localize content aligned with regional market and customer needs.
• Plan and promote webinars and events, including ROI measurement.

Skills

B2B marketing

Digital marketing

Campaign management

ABM (account-based marketing)

Lead generation

Stakeholder management

Content localization

Webinar/event planning

Analytics & measurement

Job description

LRQA is seeking a Marketing Executive – Americas in Des Moines, IA. This hybrid role focuses on planning and executing integrated B2B marketing campaigns across the Americas to drive engagement, lead quality, and pipeline growth.

You will partner with sales and leaders to translate commercial priorities into effective plans, support ABM initiatives, and manage campaigns across digital channels. You will develop localized content for regional markets, plan webinars/events, and measure ROI to