Senior B2B Healthcare Marketing Leader

Genentech; San Francisco (CA); On-site; USD 162,000 - 301,000; Full time

Job summary

Genentech in South San Francisco, CA seeks a Sr. Customer Marketer in Rare Blood Disorders to drive organized customer/B2B marketing, enhancing access and patient outcomes across Hemophilia A and related portfolios.

You will lead multi-channel campaigns, partner with pricing/contracting teams, and coordinate with field and access partners to ensure impactful, compliant customer experiences.

Qualifications

• Bachelor's degree in a relevant field.
• Two years of marketing experience or an MBA.
• 5+ years of work experience, with 3+ years in commercial roles (e.g., market access, marketing, sales).
• Experience with Access/Managed Care/Organized Customers/B2B marketing is preferred.

Responsibilities

• Develop and execute end-to-end customer marketing strategies.
• Lead omnichannel campaigns across channels and platforms.
• Collaborate on pricing, contracting and access strategies with cross-functional teams.
• Ensure compliant and effective promotional tactics with agencies and internal partners.

Skills

Marketing experience

B2B marketing

Education

Bachelor's degree

MBA

Job description

Genentech in South San Francisco, CA seeks a Sr. Customer Marketer in Rare Blood Disorders to drive organized customer/B2B marketing, enhancing access and patient outcomes across Hemophilia A and related portfolios.

You will lead multi-channel campaigns, partner with pricing/contracting teams, and coordinate with field and access partners to ensure impactful, compliant customer experiences.