External Partnerships & Customer Marketing Lead

F. Hoffmann-La Roche AG; South San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Genentech, based in South San Francisco, is seeking a Customer Market Director to lead external partnerships and drive commercialization initiatives for Hematology NMEs. The role requires a proven track record in marketing leadership, strategic collaboration, and budget oversight to align partners and deliver patient-focused outcomes.

The position emphasizes cross-functional teamwork, patient-centric campaigns, and compliant promotional activities across multiple channels, including field and

Qualifications

• Bachelor's degree and 10 years minimum work experience, with 8 years of commercial experience (sales, market access or customer insights), three of which must be in marketing.
• Experience with managing complex external partnerships including senior management, budget negotiations, and alliance management.
• Direct experience with NME launch readiness strategy development and execution.

Responsibilities

• Strategy: translate brand strategy into customer strategy, tactical planning, and campaigns across channels.
• Create tailored omnichannel engagement using customer journeys, personas, and market insights.
• Lead cross-functional alignment with internal and external partners to meet 90-day and 3–5 year objectives.
• Oversee content development, compliance, and pull-through of promotional tactics across channels.
• Manage media budget and agency spend, measuring campaigns for optimization.

Skills

External partnerships

Strategic marketing

Budget management

Campaign development

Cross-functional leadership

Education

Bachelor's degree

Job description

Genentech, based in South San Francisco, is seeking a Customer Market Director to lead external partnerships and drive commercialization initiatives for Hematology NMEs. The role requires a proven track record in marketing leadership, strategic collaboration, and budget oversight to align partners and deliver patient-focused outcomes.

The position emphasizes cross-functional teamwork, patient-centric campaigns, and compliant promotional activities across multiple channels, including field and