Senior HCP Customer Marketing Leader

Genentech; South San Francisco (CA); Presencial; USD 162.000 - 301.000; Jornada completa

Descripción de la vacante

Genentech in South San Francisco, CA, seeks a Sr. Customer Marketer to lead immunology-focused marketing and craft compelling value propositions for health care professionals across multiple channels.

You’ll guide strategy, content creation, and campaign execution, partnering with agencies and internal teams to drive measurable outcomes while ensuring compliant, patient-centered communications.

Formación

• Bachelor's degree required.
• Two years of marketing experience or one year of marketing experience and an MBA.
• 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)

Responsabilidades

• Supports the development and execution of the customer strategy and the end-to-end integrated customer experience.
• Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the Customer Marketer Lead.
• Responsible for planning and executing seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels.
• Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs.
• Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies/capabilities, with a greater emphasis on new derivatives and incorporates post-Promotional Review Committee (PRC) edits and adjustments.
• Supports field deployment through communication, training and feedback loops.
• Hypothesizes and conducts experiments for creative content iteration, for the purpose of driving excellence in content creation and deployment.
• Partners with agencies and PRC, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics.
• Accountable for high quality, compliant execution across all marketing platforms and relevant customer types (e.g. patients, providers, organized customers)
• Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes.
• Manages media agencies, supports customer-specific tactical planning, and monitors go-lives/trafficking.
• Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns.
• Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards CMG outcomes.
• Pursues continuous professional development by exploring capabilities and tools on customer content strategy, content creation and execution.
• Works with the Therapeutic Area Marketer and other Customer Marketers to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities

Educación

Bachelor's degree

MBA

Descripción del empleo

Genentech in South San Francisco, CA, seeks a Sr. Customer Marketer to lead immunology-focused marketing and craft compelling value propositions for health care professionals across multiple channels.

You’ll guide strategy, content creation, and campaign execution, partnering with agencies and internal teams to drive measurable outcomes while ensuring compliant, patient-centered communications.