Senior Immunology Customer Marketing Lead

Genentech; South San Francisco (CA); On-site; USD 162,000 - 301,000; Full time

Job summary

Genentech, based in South San Francisco, seeks a Sr. Customer Marketer to influence value proposition across payers, health systems, and providers within Immunology. You will craft customer-led content and drive omnichannel experiences for organized customers and market access.

You'll plan campaigns, shape messaging with Agencies of Record, collaborate with Legal/Regulatory, and measure outcomes using defined metrics to optimize impact across channels and customer segments.

Qualifications

• Bachelor's degree
• Two years of marketing experience or one year of marketing experience and an MBA
• 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)

Responsibilities

• Supports the development and execution of the customer strategy and the end-to-end integrated customer experience
• Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the Customer Marketer Lead
• Plans and executes seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
• Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs
• Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies/capabilities, with a greater emphasis on new derivatives and incorporates post-Promotional Review Committee (PRC) edits and adjustments
• Supports field deployment through communication, training and feedback loops
• Hypothesizes and conducts experiments for creative content iteration, for the purpose of driving excellence in content creation and deployment
• Partners with agencies and PRC, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
• Accountable for high quality, compliant execution across all marketing platforms and relevant customer types (e.g. patients, providers, organized customers)
• Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes
• Manages media agencies, supports customer-specific tactical planning (e.g., prioritized customer A -> B behavior shifts, critical KPIs), and monitors go-lives/trafficking
• Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns
• Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our Commercial, Medical & Government Affairs (CMG) outcomes
• Pursues continuous professional development by exploring capabilities and tools on customer content strategy, content creation and execution

Skills

Marketing experience

Customer insights

Education

Bachelor's degree

MBA

Job description

Genentech, based in South San Francisco, seeks a Sr. Customer Marketer to influence value proposition across payers, health systems, and providers within Immunology. You will craft customer-led content and drive omnichannel experiences for organized customers and market access.

You'll plan campaigns, shape messaging with Agencies of Record, collaborate with Legal/Regulatory, and measure outcomes using defined metrics to optimize impact across channels and customer segments.