Senior B2B Growth & GTM Strategist

CareFirst, Inc.; Baltimore (MD); On-site; USD 80,000 - 160,000; Full time

Job summary

CareFirst BlueCross BlueShield is seeking a Senior Marketing Strategist to shape data-driven go-to-market strategies and lead integrated marketing initiatives that drive growth and enterprise objectives. This strategic partner will influence senior leadership, product, sales, and cross-functional teams to translate complex priorities into actionable recommendations.

The role requires executive presence and experience in B2B marketing, with a focus on broker and consultant audiences, campaign

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 8+ years in marketing strategy, B2B marketing, or growth marketing.
• Experience with broker, consultant, intermediary audiences.
• Executive-level presentation and communication skills.

Responsibilities

• Serve as a senior strategic advisor to marketing, sales, product, and business leadership.
• Lead integrated B2B marketing campaigns aligned to go-to-market priorities.
• Own campaign planning across channels and optimize performance.
• Develop broker and consultant focused programs and experiences.
• Translate strategies into clear recommendations for leadership.

Skills

B2B marketing

Growth marketing

Executive engagement

Campaign management

Education

Bachelor's Degree in Marketing or related field

MBA

Tools

Salesforce Marketing Cloud

PowerPoint

Excel

Job description

CareFirst BlueCross BlueShield is seeking a Senior Marketing Strategist to shape data-driven go-to-market strategies and lead integrated marketing initiatives that drive growth and enterprise objectives. This strategic partner will influence senior leadership, product, sales, and cross-functional teams to translate complex priorities into actionable recommendations.

The role requires executive presence and experience in B2B marketing, with a focus on broker and consultant audiences, campaign