Senior B2B Digital Marketing Lead | Demand Gen & ABM

Weber Shandwick; Baltimore (MD); On-site; USD 80,000 - 95,000; Full time

Job summary

Weber Shandwick is looking for a Senior Manager of B2B Digital Marketing in Baltimore. This role involves leading integrated digital marketing strategies focused on demand generation and client advising. Candidates should have 6-8 years of digital marketing experience, particularly in B2B settings. The position offers a salary range of $80,000 to $95,000 and is on a hybrid schedule, combining onsite work with remote flexibility.

Qualifications

• 6-8 years of experience in digital marketing, preferably in an agency.
• Proven expertise in B2B marketing strategies.
• Hands-on experience with marketing automation and CRM platforms.

Responsibilities

• Architect and implement integrated B2B marketing strategies.
• Oversee execution of digital campaigns across channels.
• Act as the primary digital marketing strategist for key clients.
• Manage project timelines, budgets, and staffing for initiatives.

Skills

Digital marketing

B2B marketing

Demand generation

Lead nurturing

MarTech platforms

Client relationship management

Tools

Marketo

Salesforce

HubSpot

Job description

Weber Shandwick is looking for a Senior Manager of B2B Digital Marketing in Baltimore. This role involves leading integrated digital marketing strategies focused on demand generation and client advising. Candidates should have 6-8 years of digital marketing experience, particularly in B2B settings. The position offers a salary range of $80,000 to $95,000 and is on a hybrid schedule, combining onsite work with remote flexibility.