Senior Manager, B2B Marketing

Weber Shandwick; Baltimore (MD); On-site; USD 80,000 - 95,000; Full time

Job summary

Weber Shandwick is looking for a Senior Manager of B2B Digital Marketing in Baltimore. This role involves leading integrated digital marketing strategies focused on demand generation and client advising. Candidates should have 6-8 years of digital marketing experience, particularly in B2B settings. The position offers a salary range of $80,000 to $95,000 and is on a hybrid schedule, combining onsite work with remote flexibility.

Qualifications

• 6-8 years of experience in digital marketing, preferably in an agency.
• Proven expertise in B2B marketing strategies.
• Hands-on experience with marketing automation and CRM platforms.

Responsibilities

• Architect and implement integrated B2B marketing strategies.
• Oversee execution of digital campaigns across channels.
• Act as the primary digital marketing strategist for key clients.
• Manage project timelines, budgets, and staffing for initiatives.

Skills

Digital marketing

B2B marketing

Demand generation

Lead nurturing

MarTech platforms

Client relationship management

Tools

Marketo

Salesforce

HubSpot

Job description

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency working at the cutting edge of the new media landscape. We’re storytellers and content creators who engage people IN the story. Our success is built on a deep commitment to client service and our people, embracing creativity and collaboration to build brands and reputations.

About The Role

Weber Shandwick is seeking a talented Senior Manager of B2B Digital Marketing to join our Weber Advisory team. You will lead integrated digital marketing strategy and execution for major B2B clients, focusing on everything from demand generation and marketing automation to content strategy and paid media. This is a hands‑on, strategic role where you will be the central expert, guiding clients and internal teams to deliver impactful, performance‑driven campaigns.

This position is based in our Baltimore office on a hybrid schedule.

About You

You are a strategic, solutions‑oriented marketer with a passion for the B2B landscape. You think in terms of user journeys, sales funnels, and lead nurturing, and you know how to use MarTech platforms (like Marketo or Salesforce) to bring those strategies to life. You are a highly collaborative leader who can manage complex projects, liaise with senior clients, and guide creative and technical teams with confidence. You thrive on turning business objectives into measurable marketing results.

What You'll Do

• Develop & Lead Strategy:Architect and implement integrated B2B marketing strategies for major campaigns and product launches, with a focus on demand generation, lead nurturing, and Account-Based Marketing (ABM).
• Execute Across Channels:Oversee the execution of digital campaigns, including marketing automation, paid media, content marketing, and SEO/SEM, ensuring all channels work together to drive results.
• Serve as a Client Advisor:Act as the primary digital marketing strategist for key clients, providing senior-level counsel and building strong, trusted relationships.
• Manage Integrated Projects:Manage project timelines, budgets, and staffing for complex digital initiatives, coordinating across internal creative, paid media, and analytics teams to ensure flawless delivery.

What You'll Bring

• Basic Qualifications:
  • 6‑8 years of experience in digital marketing, with a strong preference for an agency background.
  • Proven expertise in B2B marketing, including demand generation, lead generation, ABM, and sales enablement.
  • Hands‑on experience with B‑2‑B marketing automation and CRM platforms (e.g., Marketo, Pardot, Salesforce, HubSpot).
  • Experience managing integrated campaigns and collaborating with creative, technical, and media teams.
• Competencies:
  • Strategic Thinking:The ability to see the big picture, develop comprehensive strategies, and translate business goals into marketing outcomes.
  • Client Service & Communication:Excellent written and verbal communication skills with proven success in managing senior‑level client relationships.
  • Collaboration:A talent for building strong relationships and working effectively across multiple teams and disciplines.
  • Business Acumen:A sharp, solutions‑oriented mindset focused on meeting deadlines, managing budgets, and delivering measurable results.

Salary Range: $80,000 USD – $95,000 USD

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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