Senior B2B Demand Gen Leader

Kornit Digital; New York (NY); On-site; USD 160,000 - 230,000; Full time

Job summary

Kornit Digital seeks a Demand Generation Manager in New York to identify, develop, and convert high-value demand-generation opportunities across Kornit's market segments. You will build executive relationships, uncover business needs, and create opportunities driving Kornit system sales and recurring revenue from impression growth.

The ideal candidate is a hunter and strategic business developer with deep knowledge of the decorated apparel ecosystem, licensing, and supply chain.

Qualifications

• 5–10+ years of experience in business development, strategic sales, demand generation, account development, or B2B marketing.
• Demonstrated hunter mentality with a track record of identifying and developing new business opportunities.
• Experience selling into or working with apparel, print-on-demand, e-commerce, promotional products, entertainment, sports/licensing, retail, or digital commerce preferred.
• Strong understanding of the customized apparel and textile ecosystem as well as licensing and supply chain models.
• Experience engaging VP‑and C‑level executives and developing strategic business relationships.
• Proven ability to research an organization, understand its business model, identify opportunities, and create a compelling business case.
• Strong business acumen and financial/ROI analysis skills, especially around supply chain.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Ability to work effectively across Sales, Marketing, Product Management, Applications, and Executive Leadership.
• Experience with Salesforce and CRM-based pipeline management.
• Strong analytical and organizational skills with the ability to manage multiple strategic accounts and opportunities simultaneously.
• Willingness to travel extensively to meet with customers, prospects, partners, and industry stakeholders.

Responsibilities

• Identify organizations with significant or growing demand for customized, personalized, short-run, on-demand, and digitally produced apparel and textiles.
• Develop a deep understanding of each target's business model, customer base, production requirements, growth strategy, and supply-chain structure.
• Build and maintain a strategic target-account pipeline of current and prospective demand generators.
• Develop business relationships that uncover opportunities for Kornit technology to enable new revenue streams, improve production economics, increase speed-to-market, and reduce reliance on traditional manufacturing and decoration processes and the associated balance sheet and P&L impacts.
• Identify opportunities where Kornit technology can enable and scale on-demand production, mass customization, personalization, SKU proliferation, localized production, and rapid replenishment.
• Work with prospects to develop compelling business cases and ROI models demonstrating that support the value of digital production and supply chain.
• Create and execute account-specific strategies to move prospects from initial engagement to qualified sales opportunity.
• Work closely with Kornit's Regional Sales Managers, Strategic Accounts, Marketing, Product Marketing, and Application teams to convert demand-generation relationships into qualified opportunities.
• Serve as the business-development bridge between demand generators and Kornit's sales organization.
• Introduce demand generators to appropriate Kornit production partners, customers, or technology solutions when applicable.
• Provide Sales with well-qualified opportunities, including business drivers, production volumes, decision process, timing, competitive environment, and economic justification.
• Participate in customer meetings, executive briefings, trade shows, industry events, and strategic account reviews.
• Develop relationships across the broader apparel and textile ecosystem, including print-on-demand platforms, e-commerce marketplaces, promotional products companies, entertainment and live-event organizations, sports and licensed merchandise businesses, influencer platforms, consumer brands, contract decorators, apparel manufacturers, retailers and private-label organizations.
• Identify opportunities to connect demand generators with Kornit production capabilities and customers.
• Develop strategic partnerships that can generate recurring production demand for Kornit customers.
• Maintain accurate account, opportunity, and activity information in Salesforce.
• Develop forecasts for demand-generation activity and pipeline contribution.
• Track key metrics including target-account engagement, qualified opportunities, production volume potential, conversion rates, pipeline value, and revenue contribution.
• Analyze market trends and competitive activity to identify new demand-generation opportunities.
• Regularly communicate pipeline, progress, opportunities, risks, and recommendations to sales and executive leadership.

Skills

Hunter mentality

Strategic business development

Executive engagement

CRM & pipeline management

Sales & marketing alignment

Analytical mindset

Travel readiness

Tools

Salesforce

Job description

Kornit Digital seeks a Demand Generation Manager in New York to identify, develop, and convert high-value demand-generation opportunities across Kornit's market segments. You will build executive relationships, uncover business needs, and create opportunities driving Kornit system sales and recurring revenue from impression growth.

The ideal candidate is a hunter and strategic business developer with deep knowledge of the decorated apparel ecosystem, licensing, and supply chain.