Senior B2B CRM Lead — NA & LATAM Markets

Wise; Austin (TX); Vor Ort; USD 90.000 - 140.000; Vollzeit

Zusammenfassung

Wise is hiring a Senior Regional CRM owner to grow Wise Business across North America and Latin America. You will own regional CRM strategy and hands-on delivery, coordinating with Sales and regional Marketing to build a repeatable lead pipeline and activation programs.

You will lead regional content adaptation, segmentation, testing and measurement, driving cross-channel lifecycle campaigns to acquire and activate customers while improving long-term value.

Qualifikationen

• 5+ years CRM or lifecycle marketing experience in B2B, with measurable outcomes.
• Strong track record of cross-channel lifecycle communications (email, push, in-app).
• End-to-end planning and execution of large-scale lifecycle campaigns.
• Customer-first mindset with segmentation expertise.
• Collaboration with Sales and Marketing to drive pipeline and conversion.

Aufgaben

• Own a regional B2B CRM roadmap balancing acquisition, onboarding and activation with long-term value.
• Partner with Sales on audiences, lead handover, follow-up and feedback on quality.
• Connect ATL and Brand campaigns to lead capture, nurture and conversion journeys.
• Build acquisition and switching journeys tailored to local business audiences.
• Deliver email, push and in-app campaigns end-to-end with segmentation and QA.
• Work with Analytics to measure pipeline, conversion and impact with clear definitions.

Kenntnisse

CRM strategy

Lifecycle marketing

Cross-channel messaging

Data-driven decisions

Stakeholder management

Tools

SQL

Jobbeschreibung

Wise is hiring a Senior Regional CRM owner to grow Wise Business across North America and Latin America. You will own regional CRM strategy and hands-on delivery, coordinating with Sales and regional Marketing to build a repeatable lead pipeline and activation programs.

You will lead regional content adaptation, segmentation, testing and measurement, driving cross-channel lifecycle campaigns to acquire and activate customers while improving long-term value.