Senior B2B CRM Lead - Americas Acquisition

Archer; Austin (TX); On-site; USD 90,000 - 140,000; Full time

Job summary

Wise is expanding its CRM team and seeking a Senior Regional CRM owner to grow Wise Business across North America and Latin America. You will own regional content adaptation, hands-on CRM delivery, and partner with Sales and Marketing to build a repeatable lead pipeline and an acquisition programme.

You will set direction independently, communicate clearly, manage stakeholders, and deliver end-to-end lifecycle campaigns across email, push, and in-app channels while leveraging data to improve

Qualifications

• 5+ years CRM or lifecycle marketing experience in B2B with measurable outcomes.
• Cross-channel lifecycle communications experience.
• End-to-end planning and execution of large-scale campaigns.
• Customer-first mindset with segmentation knowledge.
• Strong communication and stakeholder collaboration.
• Self-starter with autonomous work style.
• Analytical mindset with data-driven improvements.
• Experience adapting strategy across regions.
• Collaboration with Sales and Marketing on pipeline.

Responsibilities

• Own regional B2B CRM roadmap from acquisition to activation.
• Partner with Sales on audiences, leads and feedback on quality and objections.
• Connect ATL/Brand campaigns to lead capture, nurture and conversion journeys.
• Build regional acquisition and switching journeys with local propositions.
• Deliver end-to-end email, push and in-app campaigns with segmentation and QA.
• Work with Analytics to assess pipeline, conversion and impact.
• Own campaign prioritisation and stakeholder communication.

Skills

CRM experience

Lifecycle marketing

Cross-channel comms

Segmentation

Stakeholder management

Autonomy

Analytical mindset

B2B marketing

Campaign delivery

Tools

SQL

Liquid

Job description

Wise is expanding its CRM team and seeking a Senior Regional CRM owner to grow Wise Business across North America and Latin America. You will own regional content adaptation, hands-on CRM delivery, and partner with Sales and Marketing to build a repeatable lead pipeline and an acquisition programme.

You will set direction independently, communicate clearly, manage stakeholders, and deliver end-to-end lifecycle campaigns across email, push, and in-app channels while leveraging data to improve