Senior AVP - Sight & Wellness Marketing

Synchrony; Costa Mesa (CA); Hybrid; USD 90,000 - 155,000; Full time

Job summary

Synchrony is seeking an entrepreneurial marketer to drive acquisition, activation, usage, and retention in the Sight and Sound markets. The AVP will act as an industry SME across Audiology, Optometry, and Ophthalmology, partnering with Sales and Lifecycle teams to hit growth targets.

The role emphasizes data-driven plans, omni-channel campaigns, and collaboration with Brand to strengthen CareCredit brand presence. Travel up to 30% may be required.

Qualifications

• Bachelor’s degree or 8+ years marketing experience.
• 4+ years multi-channel marketing campaigns (email/CRM, digital, social, direct mail).
• Client-facing experience with presenting plans, results, and recommendations.
• B2B/B2B2C experience preferred.
• Willingness to travel up to 30%.

Responsibilities

• Strategize and manage marketing plans for Audiology, Optometry, and Ophthalmology.
• Execute omni-channel programs to drive acquisition, usage, and retention.
• Partner with lifecycle, brand, and partnerships teams to support growth goals.
• Coordinate cross-functional projects with Sales, Lifecycle, Product, and Ops teams.
• Use analytics to optimize plans and ROI; track budgets and expenses.

Skills

Client-facing

B2B marketing

Multi-channel campaigns

Data-driven marketing

Travel planning

Education

Bachelor's degree

Tools

Salesforce CRM

Marketing Cloud

Job description

Synchrony is seeking an entrepreneurial marketer to drive acquisition, activation, usage, and retention in the Sight and Sound markets. The AVP will act as an industry SME across Audiology, Optometry, and Ophthalmology, partnering with Sales and Lifecycle teams to hit growth targets.

The role emphasizes data-driven plans, omni-channel campaigns, and collaboration with Brand to strengthen CareCredit brand presence. Travel up to 30% may be required.