AVP, Sight & Sound Marketing & Partnerships

Synchrony; Draper (UT); Hybrid; USD 90,000 - 155,000; Full time

Job summary

Synchrony is seeking a dynamic marketer to lead Sight & Sound market campaigns, focusing on Audiology, Optometry and Ophthalmology. The AVP will shape data-driven plans and collaborate with sales, product, and Brand to expand partnerships.

The role drives omni-channel programs to acquire, activate, engage and retain customers, while managing budgets and applying insights to optimize ROI. Travel up to 30% is required.

Qualifications

• Bachelor’s Degree or higher with 8+ years marketing experience.
• 4+ years in multi-channel marketing campaigns (email/CRM, digital, social, direct mail).
• Client-facing experience presenting plans, results, and recommendations.
• Experience in B2B marketing; B2B2C preferred.
• Willingness to travel up to 30% and travel as required.

Responsibilities

• Lead marketing planning for Audiology, Optometry, and Ophthalmology aligned to growth goals.
• Develop omni-channel programs to drive acquisition, activation, usage and retention.
• Partner with lifecycle, sales, product, and Brand to expand partnerships.
• Coordinate cross-functional projects and manage timelines with leadership.
• Use analytics to optimize ROI and manage budgets.

Skills

Multi-channel marketing

B2B marketing

Client-facing

Travel willingness

Education

Bachelor’s Degree

Tools

Salesforce CRM

Marketing Cloud

Job description

Synchrony is seeking a dynamic marketer to lead Sight & Sound market campaigns, focusing on Audiology, Optometry and Ophthalmology. The AVP will shape data-driven plans and collaborate with sales, product, and Brand to expand partnerships.

The role drives omni-channel programs to acquire, activate, engage and retain customers, while managing budgets and applying insights to optimize ROI. Travel up to 30% is required.