AVP, Sight & Sound Marketing & Partnerships

Synchrony; Seattle (WA); Hybrid; USD 90,000 - 155,000; Full time

Job summary

Synchrony is seeking an entrepreneurial AVP-level marketer to lead Sight & Sound initiatives across Audiology, Optometry, and Ophthalmology. You will translate market trends into multi-channel campaigns that drive acquisition, activation, usage, and retention, while partnering with sales and product teams to meet growth goals.

The role requires strong B2B marketing experience, customer insights, and the ability to influence across a matrix organization. Travel up to 30% is expected.

Qualifications

• Bachelor’s degree required; 8+ years marketing experience if no degree.
• 4+ years in multi-channel marketing campaigns (email/CRM, digital, social, direct mail).
• Experience presenting plans, results, and recommendations to partner stakeholders.
• B2B/B2B2C marketing experience preferred.

Responsibilities

• Manage marketing planning for Audiology, Optometry, and Ophthalmology; translate trends into data-driven plans.
• Lead omni-channel campaigns to drive acquisition, activation, usage, and retention.
• Collaborate with Sales, Lifecycle, Product, and Operations to deliver high-quality work on time.
• Act as SME for Sight & Sound marketing with cross-functional teams.

Skills

B2B marketing

Multi-channel campaigns

Client-facing presentations

Travel up to 30%

Data-driven marketing

Education

Bachelor’s Degree

Tools

Salesforce CRM

Marketing Cloud

Job description

Synchrony is seeking an entrepreneurial AVP-level marketer to lead Sight & Sound initiatives across Audiology, Optometry, and Ophthalmology. You will translate market trends into multi-channel campaigns that drive acquisition, activation, usage, and retention, while partnering with sales and product teams to meet growth goals.

The role requires strong B2B marketing experience, customer insights, and the ability to influence across a matrix organization. Travel up to 30% is expected.