AVP, Sight & Sound Marketing — Growth & Partnerships

Synchrony

Baltimore (MD)

Hybrid

USD 90,000 - 155,000

Full time

5 days ago

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Job summary

Synchrony is seeking an experienced, entrepreneurial-minded marketer to lead Sight & Sound industry campaigns across Audiology, Optometry, and Ophthalmology markets. The AVP will drive acquisition, activation, usage, and retention, partnering with Sales and Lifecycle teams to expand partnerships and deliver measurable business results.

The role requires 4+ years of multi-channel marketing experience, client-facing track record, and willingness to travel up to 30%.

Qualifications

Bachelor’s degree or higher; 8+ years marketing experience.
4+ years in multi-channel marketing campaigns (email/CRM, digital, social, direct mail).
Client-facing experience with presenting plans and results to partners.
B2B or B2B2C experience preferred; travel up to 30%.

Responsibilities

Develop and manage multi-channel marketing plans for Audiology, Optometry, and Ophthalmology markets.
Lead omni-channel campaigns to drive acquisition, activation, usage, and retention.
Partner with cross-functional teams to align marketing plans with growth goals.
Present marketing plans, reviews, and calendars to leadership and partners.
Leverage insights and analytics to optimize ROI and campaign performance.
Manage budget and expenses; utilize AI/MarTech to improve efficiency.