Marketing Lead, Sight & Sound — Audiology & Ophthalmology

Synchrony

Chicago (IL)

Hybrid

USD 90,000 - 155,000

Full time

5 days ago

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Benefits offered by this job

Hybrid work model

Office hub access

Job summary

Synchrony is seeking a dynamic, entrepreneurial-minded marketer to execute data-driven plans for Sight & Sound markets, driving acquisition, activation, usage, and retention. You will collaborate with Sales, Lifecycle, Product, and Brand teams to expand partnerships and deliver measurable business results.

This AVP role requires industry SME expertise in Audiology, Optometry, and Ophthalmology with a strong emphasis on cross-functional collaboration.

Qualifications

Bachelor’s Degree or 8+ years of relevant marketing experience.
4+ years experience developing and executing multi-channel marketing campaigns (email/CRM, digital, social, direct mail and/or in-location).
Client-facing experience presenting plans, results, and recommendations to partner stakeholders.
Demonstrated experience in B2B marketing; B2B2C experience strongly preferred.
Willingness to travel up to 30%.

Responsibilities

Marketing planning for Audiology, Optometry, and Ophthalmology; translate trends into data-driven plans.
Align plans to partner/product growth goals and identify efficiency opportunities.
Manage omni-channel programs driving acquisition, activation, usage, and retention.
Partner with lifecycle teams to drive activation, reactivation, engagement, and cross-shop.
Influence cross-functional partners to deliver quality work on time.