Senior AV Sales Director — Growth & Strategy

Bright AV; Denver (CO); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

PTO

401k match

Cell phone reimbursement

Medical, Dental, Vision

Job summary

Bright AV, a Denver-based live event production company, seeks a Director of Sales to lead and develop the sales team, strengthen client relationships, and drive revenue growth. You will shape sales strategy and manage key accounts, collaborating across departments to deliver profitable growth and an exceptional client experience.

The role combines leadership, new business development, and hands-on sales execution, with responsibility for forecasting, pipeline management, and proposals.

Qualifications

• Proven sales leadership experience coaching and managing a sales team.
• Record of retaining and growing client accounts and developing new business.
• Experience selling services within live events, meetings, event production, or agencies serving corporate/association events; understanding of meeting planners and the event sales cycle.
• Strong proposal writing, presentation, negotiation, and commercial judgment (scope, pricing, margins).
• Experience using CRM systems, forecasts, and performance data to improve sales execution; ability to turn ideas into practical processes.

Responsibilities

• Lead, coach, and develop Account Executives through clear expectations and growth plans.
• Develop and execute sales plans aligned with revenue and profitability goals; represent team priorities to leadership.
• Own sales forecasting, pipeline reviews, and CRM adoption; use performance data to guide decisions.
• Allocate accounts and opportunities based on revenue potential and capacity; ensure client continuity during transitions.
• Build long-term partnerships with corporate clients, associations, and planners; identify opportunities to expand relationships.
• Develop new business alongside account growth through discovery, proposals, and negotiations.
• Qualify opportunities and RFPs based on client needs, margin, and capacity, in partnership with Ops and Production.
• Ensure proposals and SOWs reflect agreed scope, pricing, and margins.
• Collaborate with Marketing to align content and sales materials with client needs.
• Contribute client insights for case studies, proposals, and outreach materials.
• Manage a select portfolio of accounts, developing growth plans and leading high-impact sales conversations.
• Partner with Account Executives, Operations, and Production on client escalations and commercial resolutions.

Skills

Sales leadership

Account management

Business development

Collaborative leadership

Proposal writing

Negotiation

Cross-functional collaboration

Live events sales

Marketing enablement

Tools

CRM software

Job description

Bright AV, a Denver-based live event production company, seeks a Director of Sales to lead and develop the sales team, strengthen client relationships, and drive revenue growth. You will shape sales strategy and manage key accounts, collaborating across departments to deliver profitable growth and an exceptional client experience.

The role combines leadership, new business development, and hands-on sales execution, with responsibility for forecasting, pipeline management, and proposals.