Director of Sales

Bright AV; Denver (CO); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

PTO

401k match

Cell phone reimbursement

Medical, Dental, Vision

Job summary

Bright AV, a Denver-based live event production company, seeks a Director of Sales to lead and develop the sales team, strengthen client relationships, and drive revenue growth. You will shape sales strategy and manage key accounts, collaborating across departments to deliver profitable growth and an exceptional client experience.

The role combines leadership, new business development, and hands-on sales execution, with responsibility for forecasting, pipeline management, and proposals.

Qualifications

• Proven sales leadership experience coaching and managing a sales team.
• Record of retaining and growing client accounts and developing new business.
• Experience selling services within live events, meetings, event production, or agencies serving corporate/association events; understanding of meeting planners and the event sales cycle.
• Strong proposal writing, presentation, negotiation, and commercial judgment (scope, pricing, margins).
• Experience using CRM systems, forecasts, and performance data to improve sales execution; ability to turn ideas into practical processes.

Responsibilities

• Lead, coach, and develop Account Executives through clear expectations and growth plans.
• Develop and execute sales plans aligned with revenue and profitability goals; represent team priorities to leadership.
• Own sales forecasting, pipeline reviews, and CRM adoption; use performance data to guide decisions.
• Allocate accounts and opportunities based on revenue potential and capacity; ensure client continuity during transitions.
• Build long-term partnerships with corporate clients, associations, and planners; identify opportunities to expand relationships.
• Develop new business alongside account growth through discovery, proposals, and negotiations.
• Qualify opportunities and RFPs based on client needs, margin, and capacity, in partnership with Ops and Production.
• Ensure proposals and SOWs reflect agreed scope, pricing, and margins.
• Collaborate with Marketing to align content and sales materials with client needs.
• Contribute client insights for case studies, proposals, and outreach materials.
• Manage a select portfolio of accounts, developing growth plans and leading high-impact sales conversations.
• Partner with Account Executives, Operations, and Production on client escalations and commercial resolutions.

Skills

Sales leadership

Account management

Business development

Collaborative leadership

Proposal writing

Negotiation

Cross-functional collaboration

Live events sales

Marketing enablement

Tools

CRM software

Job description

Bright AV is seeking a Director of Sales to lead and develop our sales team, strengthen client relationships, and drive revenue growth in live event production. You’ll shape sales strategy, manage key accounts, and develop new business while partnering across departments to deliver profitable growth and an exceptional client experience.

About Bright AV

Bright AV is a full service AV Production Company dedicated to the creation, production, and execution of high-level event experiences. Providing expert industry knowledge and a solutions oriented approach Bright AV is able to meet each clients’ unique needs and guarantee success for every event. Based in Denver, CO with over 25 years experience, Bright AV is a full service AV event production company with over 160 technical leads and 680 specialists nationwide.

Description

The Director of Sales is a key leadership role responsible for driving revenue retention and growth, strengthening client relationships, and developing Bright AV’s sales team. As a member of the leadership team, this person will shape sales strategy, manage select accounts, and partner across departments to deliver profitable growth and an exceptional client experience. The role combines people leadership, account development, and hands-on sales execution, with collaboration on marketing initiatives that support sales.

Key Responsibilities

• Lead, coach, and develop Account Executives through clear expectations, constructive feedback, and individual growth plans.
• Develop and execute sales plans aligned with company revenue and profitability goals; represent the team’s priorities in leadership discussions.
• Own sales forecasting, pipeline reviews, and CRM adoption and data quality; use account performance and win/loss insights to guide decisions.
• Allocate accounts and opportunities based on revenue potential, team capacity, and experience; coordinate account transitions to maintain client continuity.

Strategic Accounts + New Business

• Build long-term partnerships with corporate clients, associations, and third-party meeting planners; identify opportunities to expand existing relationships.
• Develop new business alongside account growth, coaching the team on discovery, tailored proposals, presentations, and negotiations.
• Qualify opportunities and RFPs based on client needs, strategic fit, margin potential, and delivery capacity in partnership with Operations and Production.
• Ensure proposals, master service agreements, and statements of work clearly reflect the agreed scope, pricing, and margin expectations.
• Partner with leadership and colleagues supporting marketing to align content and sales materials with client needs and business development priorities.
• Contribute client insights and project examples to case studies, proposals, and outreach materials that communicate Bright AV’s value.
• Manage a select portfolio of accounts, developing growth plans and leading high-impact sales conversations to retain and win business.
• Partner with Account Executives, Operations, and Production on client escalations, timely communication, and commercial resolution of scope or service issues.

Qualifications

• Proven sales leadership experience with direct responsibility for coaching, developing, and managing a sales team.
• A record of retaining and growing client accounts and developing new business through consultative, relationship-driven sales.
• Experience selling services within live events, meetings, event production, or an agency serving corporate and association events; understanding of meeting planners and the event sales cycle.
• Strong proposal writing, presentation, negotiation, and commercial judgment, including scope, pricing, and margins.
• Experience using CRM systems, forecasts, and performance data to improve sales execution; ability to turn ideas into practical processes.
• Collaborative leadership that combines trust, accountability, and effective partnership across departments.
• AV production sales experience and marketing or sales enablement experience are preferred.
• PTO
• 401k with employer match, immediately vested
• Cell Phone Reimbursement
• Comprehensive Medical, Dental, and Vision offerings