Senior Analyst, Audience & Consumer Insights New York

Covariance Labs Inc.; New York (NY); Hybrid; USD 100,000 - 135,000; Full time

Benefits offered by this job

401k with match

Unlimited PTO + 13 holidays

Daily lunch stipend

Job summary

Covariance Labs Inc. in New York is seeking a Senior Analyst, Audience & Consumer Insights to uncover the stories in our data that move our sales, customers, and market forward.

You'll build audiences, personas, and analyses behind pitches, customer business reviews, and the content we publish. You will leverage SQL, Excel, and Tableau to deliver pre-sale analyses, create actionable segments across channels, and inspire customers to use our data more.

Qualifications

• 4+ years analyzing audiences and consumers at a media agency, publisher, ad platform, or consumer data company.
• Experience building audiences and personas for media plans and activation across ad platforms.
• Hands-on data analyses in SQL, Excel, and BI tools like Tableau.
• Ability to turn data into writing, charts, and slides that land with a CMO.
• Experience with retailers, restaurants, or other consumer brands with physical stores is a plus.
• Use of AI tools to analyze, draft, and visualize insights.

Responsibilities

• Pre-sale analyses: build the analyses behind our pitches, showing prospects who their customers are, where else they shop, and which audiences they can grow.
• Audiences and personas: turn our data into audiences and personas a marketer can act on, with clear recommendations for reaching them across channels.
• Inspire increased usage: bring fresh analyses to every business review and show customers new ways to put our data to work.
• Market content: find what our data says about industry news, earnings, and consumer trends, and turn it into articles, reports, and posts in partnership with Product Marketing.
• Platform expert: know our data and platform better than anyone, train the team, and share what you learn with Product.

Skills

Audience analysis

Data storytelling

AI usage

Industry knowledge

Analytical thinking

Tools

SQL

Excel

Tableau

Job description

Senior Analyst, Audience & Consumer Insights

New York

About Covariance

Covariance is a fast-growing MIT spinout reimagining advertising. We help the F500 obtain drastically better outcomes through advanced AI and proprietary data. Unlike traditional platforms that focus on existing customers, we give marketers a complete view of the entire market: competitors’ customers, your customers, and everyone else shopping in your space. Identify audiences you can win, activate them across channels, and measure lift – all powered by the Covariance Platform. Covariance turns population-scale data into real results.

• We built the largest panel of anonymized, third-party consumer behavior data in the United States
• We serve F500 & mid-market retail, restaurants, grocery, DTC, subscription, and more
• Winner of Harvard Business School Innovation Prize & named a Top 25 MIT startup to watch

Role

Covariance is hiring a Senior Analyst, Audience & Consumer Insights to find the stories in our data that move our sales, customers, and market forward. You'll use our AI-powered competitive & audience intelligence platform to build the audiences, personas, and analyses behind our pitches, customer business reviews, and the content we publish.

Responsibilities

• Pre-sale analyses: build the analyses behind our pitches, showing prospects who their customers are, where else they shop, and which audiences they can grow.
• Audiences and personas: turn our data into audiences and personas a marketer can act on, with clear recommendations for reaching them across channels.
• Inspire increased usage: bring fresh analyses to every business review and show customers new ways to put our data to work.
• Market content: find what our data says about industry news, earnings, and consumer trends, and turn it into articles, reports, and posts in partnership with Product Marketing.
• Platform expert: know our data and platform better than anyone, train the team, and share what you learn with Product.

Qualifications

• Experience: 4+ years analyzing audiences and consumers at a media agency, publisher, ad platform, or consumer data company.
• Media: you've built audiences and personas for media plans and know how they're activated across ad platforms.
• Data skills: you're hands-on and run your own analyses in SQL, Excel, and BI tools like Tableau.
• Data storytelling: you find what's interesting in the data and turn it into writing, charts, and slides that land with a CMO.
• Industry: experience with retailers, restaurants, or other consumer brands with physical stores is a plus.
• AI tools: you use AI every day to analyze, draft, and visualize, so you can say yes to more requests.

Location

Hybrid in-office/remote role. Employees can work remotely or in the Manhattan office at their discretion.

• The salary range for this position is $100,000 - $135,000 + equity compensation (options)
• 401k with match
• Unlimited PTO + 13 company holidays
• Daily Grubhub lunch stipend