Senior Associate, Integrated Media Planning

Adelphi Group; New York (NY); On-site; USD 40,000 - 75,000; Full time

Job summary

Omnicom's OMD is seeking a Senior Associate, Integrated Media Planning to lead planning, implementation and tracking of media plans across traditional and digital channels, with emphasis in audio. The role acts as day-to-day steward for assigned brands, building deep client knowledge and ensuring timely, accurate execution.

The ideal candidate has 1–2 years in media planning, strong communication, and readiness to manage.

Qualifications

• Graduation from a four-year college or university.
• 1–2 years of media planning experience.
• Experience delivering individual deliverables and supporting media programs.
• Strong communication with internal teams and client-facing contacts.
• Comfort planning across channels and platforms.
• Willingness to learn client service aspects of media planning.
• Solid grounding in media fundamentals and ability to teach an assistant.
• Prepared for management responsibilities.
• Knowledge of key research sources and current media trends.
• Comfort with trafficking, data, analytics and measurement.

Responsibilities

• Passion - approach tasks with energy and interest, staying current with pop culture and consumer motivations.
• Problem Solving - support management to navigate challenges and escalate when needed.
• Hunger for Data - use data for reporting, strategy definition and opportunity discovery.
• Delegation - manage Associate level staff and develop their skills.
• Relationship Building - collaborate with internal teams and clients to serve the best interests.

Skills

Media planning

Client-facing communication

Cross-channel planning

Data analytics

Team leadership

Research sources

Industry trends

Trafficking understanding

Education

Bachelor's degree or equivalent

Job description

Agency:

Omd

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA’s Best-Performing Media Network Globally, and COMvergence’s #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities.

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

Overview

The Senior Associate, Integrated Media Planning is responsible for leading the planning, implementation and tracking of media plans, activations and presentations. The Senior Associate is expected to have a strong working knowledge of the media space (both traditional and digital media, with an emphasis in audio) and available media research. As the day-to-day steward on assigned brands, the Senior Associate will develop and maintain a deep knowledge of their clients’ business over time. They are responsible for ensuring all client media requirements are executed in a timely and accurate manner. This role is a steppingstone towards managing a planning team as the leader of an associate planner. This role provides an opportunity to develop people management skills, evaluating their performance, and managing their growth.

Qualifications

• Graduate of a four-year college or university
• 1-2 years of media planning experience
• Experience successfully managing individual deliverables, previous involvement in developing and managing media programs and responding to the flow of client media-related needs
• Sufficient communication skills across internal teams and client-facing contacts.
• Comfort planning across channels and platforms
• Readiness to learn the client service aspect of media planning
• Command of media fundamentals and ability to educate an Assistant
• Ready to take on management responsibilities
• Understanding of key research sources
• Some knowledge of current trends and innovations in media
• Comfort with trafficking, data, analytics and measurement

Responsibilities

• Passion - approaches any situation with energy and interest. Displays passion for pop culture, trends and motivations in consumer behavior.
• Problem Solving - clients, partners and even we are imperfect, but all challenges have solutions. Supports management to navigate challenges and/or asks for help from above when needed.
• Hunger for Data - continually seeks to understand how data is leveraged for reporting and used to define strategies, to defend strategies, and to uncover new opportunities.
• Delegation - as a manager of our Associate level, this role is where delegation skills begin and are key.
• Relationship Building - whether internally or with clients, practices the ability to be personal, understanding and a desire to do what’s best for the team and the client.

#LI-LW3

$40,000-$75,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.