Senior Associate, Integrated Media Planning

OMD; New York (NY); On-site; USD 65,000 - 71,000; Full time

Job summary

OMD is seeking a Senior Associate, Integrated Media Planning to lead planning, implementation and tracking of media plans for assigned brands, with strong knowledge of traditional and digital media. This role is a stepping stone to managing a planning team and developing people management skills.

The position requires 1–2 years in media planning, effective cross-team communication, and comfort with data-driven decision making.

Qualifications

• 1–2 years of media planning experience.
• Experience managing individual deliverables and developing media programs.
• Strong communication across internal teams and client-facing contacts.
• Comfort planning across channels and platforms.
• Willingness to learn the client service aspect of media planning.
• Understanding of key research sources.
• Knowledge of current media trends and innovations.
• Comfort with trafficking, data, analytics and measurement.

Responsibilities

• Lead planning, implementation and tracking of media plans, activations and presentations.
• Develop and maintain knowledge of clients’ business over time.
• Ensure client media requirements are executed in a timely and accurate manner.
• Potential to grow into leading a planning team as a Senior Associate.

Skills

Media planning

Communication across teams

Data analytics

Client service

Channel planning

Management readiness

Research sources

Trends & innovations in media

Trafficking & measurement

Education

Bachelor's degree

Tools

Media research sources

Job description

Agency

OMD

Job Function

Media

Job Subfunction

Performance Media

Job Description

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities.

Overview

The Senior Associate, Integrated Media Planning is responsible for leading the planning, implementation and tracking of media plans, activations and presentations. The Senior Associate is expected to have a strong working knowledge of the media space (both traditional and digital media, with an emphasis in audio) and available media research. As the day-to-day steward on assigned brands, the Senior Associate will develop and maintain a deep knowledge of their clients’ business over time. They are responsible for ensuring all client media requirements are executed in a timely and accurate manner. This role is a steppingstone towards managing a planning team as the leader of an associate planner. This role provides an opportunity to develop people management skills, evaluating their performance, and managing their growth.

#OMD $65,000 - $70,500

Qualifications

• Graduate of a four-year college or university
• 1-2 years of media planning experience
• Experience successfully managing individual deliverables, previous involvement in developing and managing media programs and responding to the flow of client media-related needs
• Sufficient communication skills across internal teams and client-facing contacts.
• Comfort planning across channels and platforms
• Readiness to learn the client service aspect of media planning
• Command of media fundamentals and ability to educate an Assistant
• Ready to take on management responsibilities
• Understanding of key research sources
• Some knowledge of current trends and innovations in media
• Comfort with trafficking, data, analytics and measurement

Responsibilities

• Passion - approaches any situation with energy and interest. Displays passion for pop culture, trends and motivations in consumer behavior.
• Problem Solving - clients, partners and even we are imperfect, but all challenges have solutions. Supports management to navigate challenges and/or asks for help from above when needed.
• Hunger for Data - continually seeks to understand how data is leveraged for reporting and used to define strategies, to defend strategies, and to uncover new opportunities.
• Delegation - as a manager of our Associate level, this role is where delegation skills begin and are key.
• Relationship Building - whether internally or with clients, practices the ability to be personal, understanding and a desire to do what’s best for the team and the client.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

$65,000 - $70,500