Senior Associate, Digital Marketing Performance & Insights

JPMorgan Chase & Co.; Wilmington (DE); On-site; USD 110,000 - 180,000; Full time

Job summary

JPMorgan Chase & Co. seeks a Senior Associate, Digital Marketing Performance within the Business Banking Acquisition Marketing team.

You will own weekly/monthly reporting across digital marketing experiences and translate data into actionable recommendations for marketing, product, and leadership audiences. You will lead narratives, support executive readouts, and collaborate across marketing, analytics, product, and technology to ensure data integrity and consistent storytelling.

Qualifications

• Formal training or certification on Digital Performance & Insights concepts and 5+ years applied experience in digital marketing, marketing analytics, business analysis, performance management, or related field
• Demonstrated success building recurring performance reporting and KPI monitoring programs from the ground up
• Hands-on experience with digital analytics, reporting, and data visualization platforms such as Adobe Analytics, Tableau, Power BI, Looker, or comparable tools
• Proven ability to synthesize multiple data sources into concise, business-oriented narratives for non-technical stakeholders and senior audiences
• Strong attention to detail with a track record of validating data, identifying anomalies, and maintaining accuracy in recurring reporting
• Experience collaborating across cross-functional teams including marketing, analytics, product, finance, technology, and digital experience partners
• Comfort operating in a matrixed organization, managing competing priorities, and influencing partners without direct authority
• Curiosity and enthusiasm for emerging AI capabilities and their application to marketing measurement, customer behavior analysis, and executive reporting
• Bachelor's degree in Data Science, Analytics, Statistics, Finance, Marketing, or a related field

Responsibilities

• Own and manage weekly and monthly performance reporting across digital marketing experiences, including landing pages, paid media, email campaigns, and customer acquisition journeys spanning direct mail, social media, and banker-assisted channels
• Monitor traffic trends, customer behavior patterns, funnel engagement, and account production metrics, translating findings into clear insights, risks, and opportunities for marketing and cross-functional stakeholders
• Develop compelling performance narratives that explain what changed, why it changed, and what actions should be taken - tailored for marketing, product, technology, finance, and leadership audiences
• Support monthly and quarterly business reviews by synthesizing performance trends, highlighting key metrics, identifying drivers of change, and preparing concise, executive-ready readouts
• Partner with the test-and-learn agenda by defining success metrics, monitoring in-market results, and translating test outcomes into clear optimization recommendations
• Identify reporting gaps, refine KPI definitions, and develop scalable and repeatable approaches to recurring analysis to strengthen measurement capabilities
• Collaborate across marketing, analytics, product, finance, technology, and digital experience teams to ensure data integrity, alignment on metrics, and consistent performance storytelling
• Explore and apply emerging artificial intelligence capabilities to accelerate insight generation, improve reporting efficiency, and enhance the quality of marketing measurement and business intelligence

Skills

Digital marketing analytics

Performance reporting

Cross-functional collaboration

Executive storytelling

Education

Bachelor's degree in Data Science, Analytics, Statistics, Finance, Marketing, or related field

Tools

Adobe Analytics

Tableau

Power BI

Looker

Job description

JPMorgan Chase & Co. seeks a Senior Associate, Digital Marketing Performance within the Business Banking Acquisition Marketing team.

You will own weekly/monthly reporting across digital marketing experiences and translate data into actionable recommendations for marketing, product, and leadership audiences. You will lead narratives, support executive readouts, and collaborate across marketing, analytics, product, and technology to ensure data integrity and consistent storytelling.