Senior Director, Digital Activation

COMUS Comfluence LLC; United States; On-site; USD 120,000 - 230,000; Full time

Job summary

Omnicom is seeking a Senior Director of Digital Activation in California to lead the setup and optimization of performance campaigns across major programmatic platforms. You will set strategy, drive optimization, and supervise a large activation team across multiple markets.

The role requires deep hands-on activation expertise, strong client leadership, and the ability to translate data into actionable insights and cross-functional collaboration.

Qualifications

• 10+ years digital experience with programmatic media.
• Strong knowledge of entertainment KPI's.
• Experience mentoring a diverse team in a fast-paced environment.

Responsibilities

• Lead day-to-day setup and optimization of performance campaigns across programmatic buying platforms.
• Define, execute and optimize digital programmatic media channel strategies and initiatives.
• Manage budgets, KPIs and reporting for client campaigns.

Skills

Programmatic activation

Team leadership

Ad tech stacks

Analytics

Google DV360

Campaign optimization

Tools

DV360

Google Ads

Meta

TikTok

Snap

Job description

Agency: Omnicom Media Job Function: Media Job Subfunction: Media Activation Job Description: Senior Director, Digital Activation As a Senior Director, you will play a critical role leading the day-to-day set up and optimization of performance campaigns across multiple programmatic buying platforms - and lead the team as the main point of contact for the strategy to improve campaign performance. You will define, execute and optimize digital programmatic media channel strategies and initiatives ensuring that pacing, performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job.

Responsibilities:

• Extensive understanding of all major digital biddable platforms, product offerings and their respective capabilities Deep understanding and proven excellence within hands-on-keyboard (activation) nuances and best practices across all biddable platforms and ad-serving operations Ensures highest levels of performance and thought leadership within specialist divisions (search, social, programmatic, ad-ops and tagging), including creating and circulating POVs Develops and maintains strong relationships with key digital partners and keeps teams abreast of first to market opportunities, tech, data, and regulation updates Key stakeholder in leading upfront deals and negotiations (JBPs) Creating and driving best-in-class biddable digital media strategies that deliver against client objectives within search, social and programmatic channels for assigned client Providing inputs and guidance around campaign design, including requirements for success and optimal use of biddable platforms Working side by side with Integrated Planning team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients Implementing Business Intelligences tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.) Accountability over client’s budgets Developing strong relationships with clients, key digital platform partners and global counterpart colleagues Setting Budgets, KPI's and measurement framework Collaborating with MarSci Team for development and implementation of Test and Learn agenda and framework.
• Delivering credible thought leadership on Digital Activation’s role in the Marketing ecosystem, providing a multi-year vision of the program and lead proactive insights on channel opportunities through both short-term and long-term business lenses Leading communication of Digital Activation's tech/data needs with cross-functional partners (Product Management, Analytics, IT, etc.) to ensure seamless deployment of digital campaigns and effectively report results to all stakeholders
• Ability to effectively manage costs while exceeding performance goals and maintaining quality standards. Excellent communication skills, ability to distill key ideas for non-digitally centric teams Managing and mentoring a large team of Digital Activation specialists, providing day-to-day guidance as well as career growth and development, across multiple markets.
• Directing and managing external agency and vendor teams of 25+ Ensuring team manages and efficiently optimizes programs within budget and KPI goals Tracking innovation within the industry, and evaluate and identify new partners and technology that will drive best-in-class channel strategies for Hearts and our clients

Qualifications:

• 10+ years digital experience, including a minimum of 5 years’ experience managing, mentoring, and nurturing a diverse team in a fast-paced organization Experience within the entertainment category preferred Technical and strategic understanding of programmatic, search and social buying and activation required.
• Experience working with Ad Technology stacks and implementation processes
• Strong knowledge of marketing technologies & tools (Web analytics, tag management, ad servers, attribution)
• Strong analytical skills and understanding of entertainment industry KPI's
• Exceptional analytics skills, and confidence acting on marketing data and insights
• Comprehensive biddable platform, (search, social and programmatic), campaign setup knowledge across (but not limited to), Google (Google Ads, DV360, Amazon, Meta, TikTok, Snap)
• Working knowledge of 3rd party verification tools, including IAS

California: $120,000.00-$230,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

Join us—we look forward to getting to know you.

For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. At Omnicom Group, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action — focused on community, impact, and opportunity.