Senior Associate, Designation Program Operations

New York Life Insurance Co; City of White Plains (NY); Hybrid; USD 100,000 - 143,000; Full time

Benefits offered by this job

Pension plan

401(k) savings plan

Tuition reimbursement

Adoption assistance

Paid time off

Job summary

New York Life Insurance Co in White Plains, NY is seeking a Senior Associate, Designation Program Operations to drive day-to-day operational execution, field activation, and program coordination for professional designations. This role translates strategy into action with clear communications and scalable processes.

You will partner with Agency Communications, Field Enablement, NYLIC University, and leadership to deliver timely activations, manage cohorts, and drive designation completions.

Qualifications

• Experience supporting strategic initiatives in a complex organization.
• Strong execution skills across multiple workstreams.
• Excellent written and verbal communication for leader-ready content.
• Experience analyzing data to identify target audiences and outreach opportunities.
• Ability to partner across teams and influence without formal authority.

Responsibilities

• Coordinate field activation and communications cadence for designations.
• Develop and deliver activation content packages for leaders.
• Collaborate with Agency Communications and Field Enablement to manage cadence and segmentation.
• Manage end-to-end cohort operations: scheduling, enrollment, reminders, pacing.
• Analyze program data to identify audiences and drive targeted outreach.
• Ensure leadership readiness through timely, clear communications and resources.

Job description

Senior Associate, Designation Program Operations

White Plains, New York, United States

Hybrid

Job Description

Requisition ID: 94700

Job Function

Field Experience Value Stream

Location

White Plains,New York,United States

Role Overview

The Senior Associate, Designation Program Operations is responsible for the day‑to‑day operational execution, field activation, and program coordination of professional designations supported by New York Life. This role translates strategy into action by driving communication cadence, cohort operations, recognition, and leader enablement, ensuring the program is executed consistently, at scale, and with measurable impact.

This role is execution‑and influence‑focused, partnering closely with Agency Communications, Field Enablement, NYLIC University, the National Development Faculty (NDF) team, and Zone and GO leadership.

What You’ll Do

Field Activation & Communication Execution

• Build and run a comprehensive communications calendar for designations, including audience segmentation, timing, channel, sender, and recurring communication rhythms.
• Own and deliver activation content packages for leaders, including clear calls‑to‑action, coaching talking points, and consistent program narratives across channels.
• Partner closely with Agency Communications and Field Enablement to coordinate cadence and segmentation, reducing perceived email overload while maintaining strong field visibility and alignment.

Cohort & Learner Operations

• Run end‑to‑end study cohort operations, including scheduling, enrollment windows, participant management, reminders, and completion pacing across designations.
• Implement accountability mechanisms to confirm cohort participation and course enrollment (e.g., surveys, workflows, or other structured confirmations).
• Own near‑completer execution, including follow‑up cadence, nudges, and handoffs to leaders to drive designation completions.
• Analyze data from internal databases and reports to identify designation target audiences and develop targeted prospect lists.

Cross‑Functional Partnership

• Serve as a key operational partner to Agency Communications, Field Enablement, NYLIC University, the NDF team, and other key stakeholders to ensure aligned execution and consistent field experience.
• Support leadership readiness by ensuring communications, cohorts, and recognition efforts are well‑timed, clearly messaged, and easy for leaders to activate locally.

What You’ll Bring:

• Experience supporting strategic initiatives and operational execution within a complex, matrixed organization.
• Strong execution skills with the ability to manage multiple workstreams, timelines, and stakeholders simultaneously.
• Excellent written and verbal communication skills, particularly in creating leader‑ready and field‑facing content.
• Experience analyzing data from multiple sources to identify target audiences, segment populations, and support marketing and outreach initiatives.
• Demonstrated ability to partner across teams and influence without formal authority.
• High attention to detail, paired with a bias toward action and follow‑through.

Why This Role Matters

Designations are a core driver of advisor development, leadership credibility, and business impact at New York Life. This role ensures that strategy does not stop at planning but is activated consistently in the field through disciplined operations, strong communications, and effective cohort execution. By owning the operational engine behind these programs, this role directly supports increased completions, stronger engagement, and a scalable program model.

#LI - EM1

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Job Level: LEVELPF4

Pay Transparency

Salary Range:$100,000-$143,000

Discretionary bonus eligible:Yes

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. to discover more about our comprehensive benefit options or visit our NYL Benefits Site.

Our Commitment to Inclusion

At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. to learn more about New York Life’s leadership in this space.

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation .We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.

Family Friendly Benefits

Find benefits that support your unique family situation, including fertility assistance, paid new‑parent benefits, backup childcare services, free virtual tutoring, and more.

We Invest in Your Future

Enjoy a more secure future with a company‑sponsored pension plan for eligible employees and a savings plans with a company match 1 .

Take advantage of our tuition reimbursement program to further your education and advance your career with job‑related courses and programs.

Summer Flex Time

Take time for yourself and your loved ones. Enjoy reduced working hours during the summer months.

Disclaimer 1 : Eligibility for, and benefits under, the Pension Plan and 401(k) Savings Plan (“Plans”) are determined in accordance with the terms of the applicable plan document. Employees of certain subsidiaries, including but not limited to Group Benefit Solutions, employees of Life Insurance Company of North America and New York Life Group Insurance Company of NY, are not eligible to participate in the Pension Plan. In the event of a conflict between this information and the applicable plan document, the applicable plan document governs. The Company reserves the right to amend or terminate the Plans at any time.