Senior Associate, User Design Experience

New York Life Insurance Co; New York (NY); Hybrid; USD 115,000 - 135,000; Full time

Benefits offered by this job

Pension plan

Savings plan with company match

Tuition reimbursement

Leave programs

Adoption assistance

Student loan repayment programs

Job summary

New York Life Insurance Co seeks a Senior Associate, User Design Experience in New York, NY. This hybrid role focuses on shaping end-to-end user journeys across acquisition, education, and conversion points.

You will translate direction into flows, UI patterns, and interaction details, leveraging personas and data to optimize experiences and drive engagement.

Qualifications

• Experience designing end-to-end journeys and interfaces.
• Ability to translate user needs into clear flows and UI patterns.
• Strong collaboration with product, analytics, and engineering teams.

Responsibilities

• Design and connect end-to-end journeys.
• Collaborate across acquisition, education, and conversion paths.
• Scale reusable UI patterns and design systems across channels.
• Define UX requirements and edge cases for build-ready specs.
• Partner with Product, Engineering, and Analytics to run experiments.

Job description

Senior Associate, User Design Experience

New York, New York, United States

Hybrid

Job Description

Requisition ID

93983

Department

Experience & Digital Marketing

Job Function

Experience & Digital Marketing

Location

New York,New York,United States

Role Location Designation

Job Requisition ID:93983

What You’ll Do:

• Design and connect end-to-end journeys
• Design and connect user journeys across acquisition, education, and conversion from entry points (e.g., search, campaigns) through to action
• Translate the defined journey direction into clear flows, UI, and interaction patterns
• Use personas, behavioral data, and intent signals to shape experiences and guide users forward
• Identify friction, drop-offs, and gaps, and propose improvements within established frameworks
• Connect individual touchpoints into a cohesive, intuitive end-to-end experience
• Drive standardization of high-performing patterns across journeys (templates, flows, modules) to improve consistency and performance
• Identify and scale repeatable conversion patterns across the ecosystem

Support performance and optimization

• Design experiences that support engagement, conversion, and lead quality goals
• Partner with Product and Analytics to define success metrics and support experimentation through testable design variations
• Use qualitative and quantitative insights to iterate and improve outcomes
• Prioritize optimization opportunities based on impact and effort, in partnership with Product and Analytics

Apply and scale design systems across the ecosystem

• Apply and reinforce template and component systems, ensuring solutions align with established patterns and support scalability across the ecosystem
• Ensure consistency across marketing entry points and downstream experiences
• Design with strong understanding of content structure, SEO, and information architecture
• Inform and shape system evolution by identifying high-performing patterns and proposing them for reuse across journeys
• Design with a system-first mindset, prioritizing reusable patterns over one-off solutions

Deliver high-quality, production-ready work

• Ensure designs are implementation-ready and aligned with system standards
• Define UX requirements, interaction details, and edge cases to support build quality
• Partner with Product, Engineering, and Analytics to ensure accurate implementation

Execute within defined strategy and direction

• Translate high-level direction into actionable design work across multiple workstreams
• Manage multiple priorities and deliver high-quality work efficiently
• Identify gaps, risks, or dependencies and raise them early
• Communicate progress, tradeoffs, and updates clearly to stakeholders and design leadership
• Stay aligned with design leadership on priorities, direction, and standards
• Ensure experiences align to clear user intent (explore, evaluate, act) and contribute to a connected ecosystem, not isolated flows
• Own design decisions within the growth & conversion lane that align with system standards and experience principles; elevate only when cross-lane or system-level tradeoffs are required

Job Level: LEVELPF4

Pay Transparency

Salary Range:$115,000 - $135,000

Discretionary bonus eligible:Yes

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.

Our Commitment to Inclusion

At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life’s leadership in this space.

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation .We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.

Job Requisition ID: 93983

Family Friendly Benefits

Find benefits that support your unique family situation, including fertility assistance, paid new-parent benefits, backup childcare services, free virtual tutoring, and more.

We Invest in Your Future

Enjoy a more secure future with a company-sponsored pension plan for eligible employees and a savings plans with a company match 1 .

Take advantage of our tuition reimbursement program to further your education and advance your career with job-related courses and programs.

Summer Flex Time

Take time for yourself and your loved ones. Enjoy reduced working hours during the summer months.

Disclaimer 1 :

Eligibility for, and benefits under, the Pension Plan and 401(k) Savings Plan (“Plans”) are determined in accordance with the terms of the applicable plan document. Employees of certain subsidiaries, including but not limited to Group Benefit Solutions, employees of Life Insurance Company of North America and New York Life Group Insurance Company of NY, are not eligible to participate in the Pension Plan. In the event of a conflict between this information and the applicable plan document, the applicable plan document governs. The Company reserves the right to amend or terminate the Plans at any time.