Product Trade Marketing Senior Associate

J.P. Morgan; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

JPMorgan Chase is seeking a Product Trade Marketing Senior Associate within the Customer Lifecycle Marketing team to drive campaigns for credit card product upgrades and downgrades. You will partner with the Product Trade Marketing VP and work across channels to engage existing customers in product transitions and maximize retention.

You will design segmentation-based programs, manage campaign reporting, and collaborate with product, Card Member Service, and cross-functional teams across Card

Qualifications

• 4+ years direct marketing experience, with credit card product marketing and product trade (upgrade/downgrade) strategies desired.
• Experience working with multiple internal and external partners.
• Strong oral, written communication, and presentation skills.
• Logical, analytical thinker; leverages data to execute strategies and measures success.
• Ability to influence and gain buy-in across teams.
• Prioritizing and managing multiple complex initiatives concurrently.

Responsibilities

• Drive and execute product trade (upgrade/downgrade) strategies across credit card products, partnering with cross-functional teams and external partners.
• Manage and execute segmentation strategies to deliver personalized marketing programs for product trades.
• Manage reporting for product trade campaigns and overall engagement metrics at portfolio and aggregate levels.
• Collaborate with internal and external partners on product trade strategies and drive new tactics.
• Enhance existing product trade marketing campaigns and develop new strategies for specific customer segments.
• Communicate effectively with stakeholders, leading through collaboration and influence.

Skills

Marketing experience

Credit card product marketing

Product trade strategies

Segmentation strategies

Data-driven

Stakeholder collaboration

Strong communication

Project prioritization

Education

Bachelor’s degree

MBA preferred

Job description

The Product Trade Marketing Senior Associate within the Customer Lifecycle Team will partner with the Product Trade Marketing VP to drive and execute marketing programs focused on credit card product trades, including upgrades and downgrades for existing customers. The Lifecycle Marketing team is part of Customer Marketing, within the Marketing Growth and Innovation organization of Card Services—a key business within Chase’s Consumer & Community Banking group. The team is responsible for strategies and marketing for existing consumer credit card customers, including Early Month on Book (EMOB), Low Tenure, Retention, and Product Trade (Upgrade/Downgrade) activities.

This position will play a pivotal role in guiding customers through product transitions, ensuring a seamless experience during upgrades or downgrades, and maximizing customer satisfaction and retention. The strategic role will design and implement marketing programs across channels (email, site, in-app, etc.) and operationalize segmentation to engage customers considering or undergoing product trades. The candidate must collaborate closely with product, Card Member Service, and cross-functional teams across the Card organization.

As the Senior Associate of Product Trade Marketing on the Customer Lifecycle Marketing team, you will drive and execute marketing strategies to engage customers considering or completing credit card product upgrades or downgrades, partnering internally and externally to bring these strategies to life.

Job Responsibilities:

• Drive and execute product trade (upgrade/downgrade) strategies across credit card products, partnering closely with cross-functional teams and external partners
• Manage and execute segmentation strategies to deliver personalized marketing programs that resonate with customers eligible for or interested in product trades
• Manage reporting for product trade campaigns and overall engagement metrics at the portfolio and aggregate level
• Collaborate with internal and external partners on product trade strategies, synthesizing results and driving new tactics to improve upgrade/downgrade experiences
• Enhance existing product trade marketing campaigns and develop new strategies for specific customer segments
• Communicate effectively and confidently with stakeholders, leading through strong collaboration and influence

Required Qualifications, Capabilities, and Skills:

• Bachelor’s Degree required; MBA preferred
• 4+ years direct marketing experience, with specific experience in credit card product marketing and product trade (upgrade/downgrade) strategies desired
• Experience working with multiple internal and external partners
• Strong oral, written communication, and presentation skills
• Logical, analytical thinker; identifies clear objectives, leverages data to execute strategies, and advanced understanding of success metrics
• Strong ability to influence and gain buy-in across teams
• Effective at prioritizing and managing multiple complex initiatives concurrently
• Results-oriented self-starter with strong problem-solving skills
• Promote a strong control environment, adhere to risk/control procedures and process exceptions, while maintaining a customer-first mindset
• Thrive in a fast-paced, results-driven, highly dynamic environment

Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs.