Product Trade Marketing Senior Associate

Testing Site - JPMC; New York (NY); On-site; USD 100,000 - 150,000; Full time

Job summary

JPMorgan Chase is seeking a Senior Associate in Product Trade Marketing within the Customer Lifecycle Marketing team to drive strategies around credit card product upgrades/downgrades. You will partner with cross-functional teams to engage customers considering trades and to optimize experiences across channels.

The role emphasizes segmentation, campaign performance reporting, and collaboration with product, Card Member Service, and other Card organization stakeholders to maximize retention and

Qualifications

• Bachelor’s Degree required; MBA preferred.
• 4+ years direct marketing experience, with credit card product marketing and product trade strategies.
• Experience working with multiple internal and external partners.
• Strong oral, written communication, and presentation skills.
• Logical, analytical thinker with data-driven approach to objectives and success metrics.
• Ability to influence and gain buy-in across teams.
• Prioritizing and managing multiple complex initiatives concurrently.
• Customer-first mindset with risk/control awareness.
• Thrives in a fast-paced, results-driven environment.

Responsibilities

• Drive and execute product trade (upgrade/downgrade) strategies across credit card products, partnering closely with cross-functional teams and external partners
• Manage and execute segmentation strategies to deliver personalized marketing programs that resonate with customers eligible for or interested in product trades
• Manage reporting for product trade campaigns and overall engagement metrics at the portfolio and aggregate level
• Collaborate with internal and external partners on product trade strategies, synthesizing results and driving new tactics to improve upgrade/downgrade experiences
• Enhance existing product trade marketing campaigns and develop new strategies for specific customer segments
• Communicate effectively and confidently with stakeholders, leading through strong collaboration and influence

Skills

Marketing strategy

Credit card product marketing

Data analysis

Stakeholder management

Cross-functional collaboration

Education

Bachelor’s Degree

MBA preferred

Job description

The Product Trade Marketing Senior Associate within the Customer Lifecycle Team will partner with the Product Trade Marketing VP to drive and execute marketing programs focused on credit card product trades, including upgrades and downgrades for existing customers. The Lifecycle Marketing team is part of Customer Marketing, within the Marketing Growth and Innovation organization of Card Services—a key business within Chase’s Consumer & Community Banking group. The team is responsible for strategies and marketing for existing consumer credit card customers, including Early Month on Book (EMOB), Low Tenure, Retention, and Product Trade (Upgrade/Downgrade) activities.

This position will play a pivotal role in guiding customers through product transitions, ensuring a seamless experience during upgrades or downgrades, and maximizing customer satisfaction and retention. The strategic role will design and implement marketing programs across channels (email, site, in-app, etc.) and operationalize segmentation to engage customers considering or undergoing product trades. The candidate must collaborate closely with product, Card Member Service, and cross-functional teams across the Card organization.

Job Summary:

As the Senior Associate of Product Trade Marketing on the Customer Lifecycle Marketing team, you will drive and execute marketing strategies to engage customers considering or completing credit card product upgrades or downgrades, partnering internally and externally to bring these strategies to life.

Job Responsibilities:

• Drive and execute product trade (upgrade/downgrade) strategies across credit card products, partnering closely with cross-functional teams and external partners
• Manage and execute segmentation strategies to deliver personalized marketing programs that resonate with customers eligible for or interested in product trades
• Manage reporting for product trade campaigns and overall engagement metrics at the portfolio and aggregate level
• Collaborate with internal and external partners on product trade strategies, synthesizing results and driving new tactics to improve upgrade/downgrade experiences
• Enhance existing product trade marketing campaigns and develop new strategies for specific customer segments
• Communicate effectively and confidently with stakeholders, leading through strong collaboration and influence

Required Qualifications, Capabilities, and Skills:

• Bachelor’s Degree required; MBA preferred
• 4+ years direct marketing experience, with specific experience in credit card product marketing and product trade (upgrade/downgrade) strategies desired
• Experience working with multiple internal and external partners
• Strong oral, written communication, and presentation skills
• Logical, analytical thinker; identifies clear objectives, leverages data to execute strategies, and advanced understanding of success metrics
• Strong ability to influence and gain buy-in across teams
• Effective at prioritizing and managing multiple complex initiatives concurrently
• Results-oriented self-starter with strong problem-solving skills
• Promote a strong control environment, adhere to risk/control procedures and process exceptions, while maintaining a customer-first mindset
• Thrive in a fast-paced, results-driven, highly dynamic environment