Brand Growth Associate Manager: Data-Driven Cross-Functional

Mars Incorporated; Chicago (IL); On-site; USD 101,000 - 139,000; Full time

Benefits offered by this job

Mars University

Company bonus

401k plan

Paid time off

Job summary

Mars Incorporated is seeking an Associate Brand Manager to support the cell team in building brands and delivering value creation plans. You will lead cross-functional projects, help develop brand strategy, and execute marketing activities aimed at achieving brand and cell objectives, including sales and penetration targets.

You will collaborate with Marketing and Sales, analyze performance, and help translate data into actionable recommendations.

Qualifications

• 3+ years of marketing work experience in a CPG environment preferred.
• Bachelor's degree required; master's preferred.
• Excellent communication skills, both written and spoken.
• Strong interpersonal and influencing abilities.
• Proven ability to analyze data and derive actionable insights.
• Experience in managing complex projects with attention to detail.
• Self-starter with initiative to move projects forward.

Responsibilities

• Analyze and review brand/cell performance, competitive dynamics, and category trends to offer recommendations to increase effectiveness of plans and execution.
• Influence brand strategy and growth opportunities using customer, consumer, and brand data.
• Monitor brand expenditures and manage the advertising and consumer promotions budget.
• Conduct post-evaluation of activities, extracting insights to develop lessons and recommendations for future brand activity.
• Execute marketing plans - activation, renovation, and innovation - with cross-functional collaboration to ensure quality and readiness of plans, tracking of performance in market, course-correction and learnings to improve future performance.
• Develop & track growth levers through flywheel analysis (i.e. price-pack, reach+, etc.)
• Collaborate with Customer Marketing to engage Sales and join key customer calls.
• Participate actively in forecasting to understand brand and market trends and drive a quality demand call

Skills

Marketing experience

Strong communication

Interpersonal skills

Analytical skills

Project management

Bias toward action

Problem solving

Education

Bachelor's degree

Master's degree preferred

Job description

Mars Incorporated is seeking an Associate Brand Manager to support the cell team in building brands and delivering value creation plans. You will lead cross-functional projects, help develop brand strategy, and execute marketing activities aimed at achieving brand and cell objectives, including sales and penetration targets.

You will collaborate with Marketing and Sales, analyze performance, and help translate data into actionable recommendations.