Senior Brand Manager - Growth & Activation

Mars; Chicago (IL); On-site; USD 108,000 - 149,000; Full time

Job summary

Mars is seeking a Senior Associate Brand Manager to support cell teams in building brands and delivering value creation plans. You will lead cross-functional projects, analyze performance data, and help forecast demand while ensuring alignment with brand objectives.

You will collaborate across Marketing, Sales, and Customer Marketing, manage budgets, and contribute to brand strategy and seasonal initiatives. A strong marketing background in CPG and hands-on project execution are essential.

Qualifications

• Bachelor's degree required; MBA preferred.
• 3+ years marketing work experience required, preferably within CPG industry.
• Strong communication skills (oral, written, listening) including effective presentations to all management levels.
• High interpersonal skills: influencing without direct authority, resolving conflict, creative problem solving.
• Proven analytic skills; comfortable mining and analyzing data to develop actionable conclusions.
• Proficient in managing complex projects; well organized with attention to detail and clear communication.
• Biased toward action; takes initiative and moves projects forward.
• Resilient problem solver; builds consensus and finds creative solutions.

Responsibilities

• Analyze & review brand/season/cell performance, competitive dynamics, and category trends to offer recommendations to increase effectiveness of plans and execution.
• Influence brand strategy and growth opportunity recommendations leveraging customer, consumer, and brand data.
• Monitor brand expenditures and manage the advertising and consumer promotions budget.
• Conduct post evaluation of activities, extracting insights to develop lessons learned and recommendations for future brand activity.
• Execute marketing plans – activation, renovation, and innovation – with excellence, including cross-functional collaboration to ensure quality and readiness of plans, tracking of performance in market, course-correction, and learnings to improve future performance.
• Develop & track growth levers through flywheel analysis (i.e., price-pack, reach+, etc.)
• Collaborate with Customer Marketing to engage Sales and join key customer calls.
• Participate actively in forecasting to understand brand and market trends and drive a quality demand call.

Skills

Marketing experience

Communication skills

Analytical skills

Project management

Presentations

Influence without authority

Problem solving

Organizational skills

Bias toward action

Stakeholder management

Education

Bachelor's degree

MBA

Job description

Mars is seeking a Senior Associate Brand Manager to support cell teams in building brands and delivering value creation plans. You will lead cross-functional projects, analyze performance data, and help forecast demand while ensuring alignment with brand objectives.

You will collaborate across Marketing, Sales, and Customer Marketing, manage budgets, and contribute to brand strategy and seasonal initiatives. A strong marketing background in CPG and hands-on project execution are essential.