Brand Strategy & Growth Associate

Marsveterinary; Franklin (TN); On-site; USD 65,000 - 90,000; Full time

Job summary

Mars is seeking an Associate Brand Manager for its Petcare marketing team to support brand strategy, integrated marketing, and innovation programs that grow brand performance and market share.

You will work with cross-functional teams and agency partners to translate insights into actions, drive consumer engagement, and help achieve Sales, Share, and Household Penetration goals in a dynamic, fast-paced environment.

Qualifications

• Bachelor's degree preferably in Marketing, Business, or related field; MBA preferred.
• 1–5+ years of marketing experience in the CPG industry or related.
• Experience supporting brand strategy development and execution.
• Strong communication, presentation, and interpersonal skills to influence cross-functional stakeholders.
• Proven analytical capabilities to translate data into actionable recommendations.
• Strong project management and organizational skills in a fast-paced environment.
• Entrepreneurial, action-oriented mindset with passion for building brands.

Responsibilities

• Support the development and execution of brand strategies and integrated marketing plans that drive brand awareness, consumer engagement, and achievement of Sales, Share, and Household Penetration objectives.
• Translate brand strategy into marketing initiatives across digital, social, e-commerce, and traditional channels, partnering with agency teams to deliver effective brand activations.
• Lead the development and execution of promotional programs and customer-specific initiatives in collaboration with shopper marketing, sales, and other cross-functional partners.
• Analyze consumer, customer, brand, category, and competitive performance data to identify trends, evaluate program effectiveness, and recommend opportunities for growth.
• Represent Marketing within cross-functional business teams, supporting the development, commercialization, and execution of innovation and key brand initiatives.
• Assist in leading cross-functional project teams through planning, execution, and post-activity evaluation, ensuring key deliverables are achieved on time and within budget.
• Manage advertising and promotional budgets, monitor expenditures, and capture key learnings to continuously improve future marketing activities.

Skills

Brand strategy

Marketing

CPG industry

Cross-functional collaboration

Analytics

Project management

Entrepreneurial mindset

Education

Bachelor's degree (Marketing/Business)

Job description

Mars is seeking an Associate Brand Manager for its Petcare marketing team to support brand strategy, integrated marketing, and innovation programs that grow brand performance and market share.

You will work with cross-functional teams and agency partners to translate insights into actions, drive consumer engagement, and help achieve Sales, Share, and Household Penetration goals in a dynamic, fast-paced environment.