Associate Brand Manager

Marsveterinary; Franklin (TN); On-site; USD 65,000 - 90,000; Full time

Job summary

Mars is seeking an Associate Brand Manager for its Petcare marketing team to support brand strategy, integrated marketing, and innovation programs that grow brand performance and market share.

You will work with cross-functional teams and agency partners to translate insights into actions, drive consumer engagement, and help achieve Sales, Share, and Household Penetration goals in a dynamic, fast-paced environment.

Qualifications

• Bachelor's degree preferably in Marketing, Business, or related field; MBA preferred.
• 1–5+ years of marketing experience in the CPG industry or related.
• Experience supporting brand strategy development and execution.
• Strong communication, presentation, and interpersonal skills to influence cross-functional stakeholders.
• Proven analytical capabilities to translate data into actionable recommendations.
• Strong project management and organizational skills in a fast-paced environment.
• Entrepreneurial, action-oriented mindset with passion for building brands.

Responsibilities

• Support the development and execution of brand strategies and integrated marketing plans that drive brand awareness, consumer engagement, and achievement of Sales, Share, and Household Penetration objectives.
• Translate brand strategy into marketing initiatives across digital, social, e-commerce, and traditional channels, partnering with agency teams to deliver effective brand activations.
• Lead the development and execution of promotional programs and customer-specific initiatives in collaboration with shopper marketing, sales, and other cross-functional partners.
• Analyze consumer, customer, brand, category, and competitive performance data to identify trends, evaluate program effectiveness, and recommend opportunities for growth.
• Represent Marketing within cross-functional business teams, supporting the development, commercialization, and execution of innovation and key brand initiatives.
• Assist in leading cross-functional project teams through planning, execution, and post-activity evaluation, ensuring key deliverables are achieved on time and within budget.
• Manage advertising and promotional budgets, monitor expenditures, and capture key learnings to continuously improve future marketing activities.

Skills

Brand strategy

Marketing

CPG industry

Cross-functional collaboration

Analytics

Project management

Entrepreneurial mindset

Education

Bachelor's degree (Marketing/Business)

Job description

Associate Brand Manager

At Mars, we believe great brands create meaningful connections with consumers and drive sustainable business growth. We are seeking an Associate Brand Manager to join the Petcare marketing team and support the development and execution of brand strategy, integrated marketing initiatives, and innovation programs that strengthen brand performance and accelerate growth.

Working closely with cross-functional teams and agency partners, this role will help bring brand initiatives to life by leveraging consumer insights, marketplace trends, and making data-driven recommendations. The Associate Brand Manager will play a key role in driving consumer engagement and delivering Sales, Share, and Household Penetration objectives while helping identify opportunities to grow the Mars Petcare brands.

What are we looking for?

• Bachelor's degree preferably in Marketing, Business, or a related field. MBA preferred.

• 1–5+ years of marketing experience, preferably within the Consumer Packaged Goods (CPG) industry. Other relevant CPG experience considered.

• Experience supporting brand strategy development and execution.

• Strong communication, presentation, and interpersonal skills with a demonstrated ability to influence cross-functional stakeholders and build alignment without direct authority.

• Proven analytical capabilities, including the ability to interpret consumer, customer, category, and competitive data and translate insights into actionable recommendations.

• Strong project management and organizational skills, with the ability to manage multiple priorities, solve complex problems, and deliver results in a fast-paced environment.

• Entrepreneurial, action-oriented mindset with a balance of creative thinking and business acumen, coupled with a passion for building brands and driving meaningful consumer experiences.

What will be your key responsibilities?

• Support the development and execution of brand strategies and integrated marketing plans that drive brand awareness, consumer engagement, and achievement of Sales, Share, and Household Penetration objectives.

• Translate brand strategy into impactful marketing initiatives across digital, social, e-commerce, and traditional channels, partnering with agency teams to deliver effective brand activations.

• Lead the development and execution of promotional programs and customer-specific initiatives in collaboration with shopper marketing, sales, and other cross-functional partners.

• Analyze consumer, customer, brand, category, and competitive performance data to identify trends, evaluate program effectiveness, and recommend opportunities for growth.

• Represent Marketing within cross-functional business teams, supporting the development, commercialization, and execution of innovation and key brand initiatives.

• Assist in leading cross-functional project teams through planning, execution, and post-activity evaluation, ensuring key deliverables are achieved on time and within budget.

• Manage advertising and promotional budgets, monitor expenditures, and capture key learnings to continuously improve future marketing activities.

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.

• Join a purpose driven company, where we're striving to build the world we want tomorrow, today.

• Best-in-class learning and development support from day one, including access to our in-house Mars University.

• An industry competitive salary and benefits package, including company bonus.

Qualifications

Manages Complexity; Drives Results; Plans and Aligns; Business Insight; Optimizes Work Processes; Collaborates