Senior Analytics Manager - Hybrid, Data-Driven Insights

VaynerX; New York (NY); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Exact compensation may vary based on 1

Employer-sponsored 401k with match

Medical, Dental, and vision coverage

Unlimited PTO

Caregiver (Parental) Leave

Health and Wellness benefits

Job summary

VaynerMedia in New York is seeking an experienced Analytics Manager to lead day-to-day campaign analytics, partner with internal teams, and drive insights for client campaigns. You will develop dashboards, test hypotheses, mentor 1–2 analysts, and shape measurement approaches across platforms.

The role requires strong proficiency in Python, SQL, Tableau, and multichannel attribution, plus the ability to communicate data-driven stories to stakeholders and clients.

Qualifications

• Experience with campaign analyses working within digital platforms including Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, SnapChat.
• Experience working with analytics, attribution and measurement systems such as Google Analytics, Nielsen, IRI, Millward Brown, Oracle
• Strong storytelling capabilities and experience with data visualization tools such as Tableau or equivalent
• Experience with Retail Media, omnichannel attribution, Performance Marketing, and/or closed-loop attribution
• Proficiency with Python & SQL
• Advanced skills in Excel including pivot tables, V-Look Ups, and macros

Responsibilities

• Lead the day-to-day analytics on an account, partnering with both internal VaynerMedia and client teams to drive insights and recommendations for client campaigns.
• In partnership with the media, strategy and creative teams, establish hypotheses to test tied key metrics to inform decisions, measure media success, and audience performance.
• Scope, prioritize, execute tests (or work with measurement partners), and interpret test results. Aggregate learnings for share-out to key client stakeholders.
• Build and maintain dashboards: establish partnership with clients in order to visualize data based on client specifications, business goals , and KPIs in order to enable faster insights, recommendations, and tailor reporting to meet ongoing client needs.
• Lead and teach analysts and sr. analysts on best practices of marketing analytics.
• Provide oversight for 1 -2 analysts/sr. analysts on an account.

Skills

Campaign analytics

Google Analytics

Tableau

Retail media

Python

SQL

Excel pivot tables

Data storytelling

Tools

DV360

Google Ads

Facebook

TikTok

SnapChat

Nielsen

IRI

Millward Brown

Oracle

Job description

VaynerMedia in New York is seeking an experienced Analytics Manager to lead day-to-day campaign analytics, partner with internal teams, and drive insights for client campaigns. You will develop dashboards, test hypotheses, mentor 1–2 analysts, and shape measurement approaches across platforms.

The role requires strong proficiency in Python, SQL, Tableau, and multichannel attribution, plus the ability to communicate data-driven stories to stakeholders and clients.