Senior Analytics Manager

Jobtailor; Town of Texas (WI); On-site; USD 120,000 - 160,000; Full time

Job summary

Jobtailor is seeking a senior analytics lead to guide research and insights for high-stakes client work. You will translate broad business questions into focused plans, supervise a globally distributed team, and synthesize quantitative and qualitative findings into executive-ready narratives tied to communications strategy.

You will develop measurement frameworks for integrated programs, present to senior stakeholders, and drive innovations in GEO audits and AI-enabled insights across healthcare

Qualifications

• Bachelor’s degree or equivalent professional experience in analytics related fields.
• 6+ years of experience in research, analytics, measurement, or related discipline (agency exp preferred).
• Experience leading research projects and coaching distributed teams.
• Ability to translate complex data into concise insights and actionable recommendations.
• Experience with earned media, social and influencer measurement frameworks and reports.
• Proficiency with media intelligence platforms and data visualization tools.

Responsibilities

• Lead research and analytics workstreams for client pitches and assignments from approach to final presentation.
• Translate business questions into focused research plans and deliverables.
• Oversee and contribute to earned media, social, audience, influencer, and competitive research.
• Guide junior and global team members on methodologies, tools, analysis, and insights development.
• Synthesize findings into executive-ready narratives aligned with client objectives.
• Present findings to senior leaders, account teams, and clients; lead discussions and Q&A.
• Develop measurement frameworks and reporting for integrated programs across earned media, social, and influencer.
• Lead GEO audits to assess brand visibility and white-space opportunities across AI-generated experiences.
• Build Boolean searches, analyze platform data, and support dashboards and visualizations.
• Collaborate with cross-functional teams to integrate research into client strategies.
• Support development of team capabilities in analytics, GEO, AI methodologies, tools and training.

Skills

Data analysis

Research methodologies

Measurement framework development

GEO audits

Data visualization

Excel

PowerPoint

SQL

Python

R

Project management

Writing skills

Communication skills

Coaching and mentoring

Multiple priorities

Healthcare accounts

Education

Bachelor’s degree or equivalent experience in analytics, communications, marketing, business, statistics, or mathematics

Tools

Talkwalker

Cision

Resonate

Muck Rack

Signal AI

Rival IQ

Tableau

Power BI

Looker Studio

Google Analytics

Job description

• Lead research and analytics workstreams for new-business pitches and client assignments, from identifying the research approach through final presentation
• Translate broad business questions into focused research plans, clear team assignments and actionable deliverables
• Oversee and contribute to earned media, social, audience, influencer and competitive research, including data collection, analysis and quality assurance
• Guide and coach junior and global team members, including colleagues based in India, on research methodologies, tools, analysis and insight development
• Synthesize quantitative and qualitative findings into cohesive, executive-ready narratives tied to client objectives and communications strategy
• Present findings and recommendations to senior agency leaders, account teams and clients, confidently leading discussions and responding to questions
• Develop measurement frameworks and reporting approaches for integrated communications programs spanning earned media, social and influencer
• Lead Generative Engine Optimization (GEO) audits to assess brand visibility, competitive positioning, narrative gaps and white-space opportunities across AI-generated search and answer experiences
• Build Boolean searches, analyze platform data and support the development of reports, dashboards and data visualizations as needed
• Partner with account, strategy, creative and other specialty teams to integrate research and analytics into broader client strategies
• Support the development of team capabilities, including analytics, measurement, GEO and AI-related methodologies, tools and training

Requirements

• Bachelor’s degree in analytics, communications, marketing, business, statistics, mathematics or a related field, or equivalent professional experience
• 6+ years of experience in research, analytics, measurement or a related discipline; agency experience is strongly preferred
• Experience leading research or analytics projects and overseeing and coaching junior or globally distributed team members
• Strong ability to translate complex data into concise insights, compelling narratives and actionable recommendations
• Experience with earned media, social and influencer measurement, including developing measurement frameworks and performance reports
• Experience using media intelligence, social listening or audience analytics platforms such as Talkwalker, Cision, Resonate, Muck Rack, Signal AI, Rival IQ or similar tools
• Strong working knowledge of Boolean query development, data analysis, data quality assurance and research methodologies
• Experience conducting GEO audits and analyzing brand visibility, competitive positioning, narrative gaps and white-space opportunities across generative AI platforms
• Proficiency in Excel and PowerPoint
• Familiarity with data-visualization platforms is required; hands-on experience using Tableau, Power BI, Looker Studio or similar tools considered a strong plus
• Confidence presenting complex findings to senior internal stakeholders and clients
• Strong project-management, writing and communication skills, with the ability to manage multiple priorities in a fast-paced agency environment
• Experience with Google Analytics or advanced analytical tools and languages such as SQL, Python or R is a plus but not required
• Experience working on healthcare accounts is a plus

Core Competencies

Demonstrates expertise in leading research and analytics projects, translating complex data into actionable insights, and developing measurement frameworks for integrated communications. Proficient in guiding teams and presenting findings to senior stakeholders, with a strong focus on earned media and social measurement.

Highest-signal resume keywords

• Research Project Leadership
• Data Analysis and Quality Assurance
• Earned Media and Social Measurement
• Boolean Query Development
• Presentation and Communication Skills

ATS Optimization Keywords

Hard Skills

• Data Analysis
• Research Methodologies
• Measurement Framework Development
• GEO Audits
• Data Visualization
• Excel
• PowerPoint
• SQL
• Python
• R

Soft Skills

• Project Management
• Writing Skills
• Communication Skills
• Coaching and Mentoring
• Ability to Manage Multiple Priorities

Industry Keywords

• Analytics
• Communications
• Marketing
• Social Listening
• Audience Analytics
• Healthcare Accounts
• Agency Experience

Tools & Technologies

• Talkwalker
• Cision
• Resonate
• Muck Rack
• Signal AI
• Rival IQ
• Tableau
• Power BI
• Looker Studio
• Google Analytics