Senior Analyst, Techlab

Jobtailor

Town of Texas (WI)

On-site

USD 65,000 - 90,000

Full time

7 days ago

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Job summary

Jobtailor in Wisconsin is seeking an analytics-focused professional to support measurement across paid media and integrated marketing programs. You will collect and analyze campaign data, evaluate performance on Meta, TikTok, LinkedIn, Google Ads and GA4, and translate findings into actionable insights.

You’ll build dashboards with Tableau, Power BI or Looker Studio and develop client-facing reports while maintaining KPI definitions and reporting templates. Collaboration spans US and India teams.

Qualifications

Bachelor’s degree or equivalent professional experience in a related field.
2+ years of experience in marketing analytics or paid media.
Experience with integrated marketing or digital agencies preferred.

Responsibilities

Support analytics and measurement across paid media and integrated marketing programs.
Collect, organize and analyze campaign data from paid media platforms and analytics tools.
Assist with evaluating campaign performance on Meta, TikTok, LinkedIn, X, Google Ads and GA4.
Track campaign KPIs and benchmarks to identify trends and optimization opportunities.
Translate data into clear insights and practical recommendations.
Partner with paid media teams to support audience analysis, testing plans and optimization.
Develop recurring campaign reports, performance summaries and client-facing presentations.
Build and maintain dashboards using Tableau, Power BI and/or Looker Studio.
Ensure reporting templates stay accurate and KPI definitions consistent.
Stay informed about analytics automation and emerging tools.

Skills

Data Analysis

Performance Reporting

KPI Tracking

SQL

Python

Excel

Google Sheets

Programmatic Advertising

Paid Media Optimization

Education

Bachelor's degree in Business Analytics, Marketing, CS, Statistics, Mathematics or related

Tools

Tableau

Microsoft Power BI

Looker Studio

GA4

Meta Ads Manager

TikTok Ads Manager

LinkedIn Campaign Manager

Google Ads

APIs

Data Warehouses

Job description

Support analytics and measurement across paid media and integrated marketing programs
Collect, organize and analyze campaign data from paid media platforms, web analytics tools and other relevant sources
Assist with evaluating campaign performance on Meta, TikTok, LinkedIn, X, Google Ads, programmatic DSPs and GA4
Track campaign objectives, KPIs and benchmarks to identify performance trends and optimization opportunities
Translate data into clear insights and practical recommendations
Partner with paid media teams to support audience analysis, testing plans and campaign optimization
Develop recurring campaign reports, performance summaries and client-facing presentations
Build and maintain dashboards using Tableau, Microsoft Power BI and/or Looker Studio
Help maintain consistent KPI definitions and reporting templates while reviewing reports and dashboards for accuracy
Support automated and semi-automated reporting solutions
Contribute analytics research and insights to client proposals, presentations and new business pitches
Stay informed about emerging analytics, AI and automation tools
Participate in internal training and share analytics best practices with colleagues
Work with digital, paid media, communications, creative and strategy teams across the U.S. and India

Requirements

Bachelor’s degree in Business Analytics, Marketing, Computer Science, Statistics, Mathematics or a related field, or equivalent professional experience
2+ years of experience in marketing analytics, paid media, digital marketing, performance reporting or a related field
Experience within an integrated marketing, communications, paid media or digital agency is preferred
Understanding of paid social, paid search, programmatic and other paid media channels
Experience analyzing campaign performance and developing reports or dashboards
Familiarity with Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Google Ads and GA4
Experience with Tableau, Microsoft Power BI and/or Looker Studio
Strong working knowledge of Excel and/or Google Sheets
Ability to work with data from multiple platforms and identify trends, discrepancies and performance opportunities
Strong attention to detail and commitment to data accuracy
Ability to translate data into clear, concise insights for internal teams and clients
Strong organizational and project management skills with the ability to manage multiple assignments and deadlines
Excellent verbal, written and presentation skills
Familiarity with SQL, APIs, data warehouses, Python, R or cloud-based analytics tools is a plus
Experience with social listening, media monitoring or competitive intelligence platforms such as Talkwalker, Brandwatch, Cision, Meltwater, Rival IQ or Signal AI is a plus
Interest in AI-enabled analytics, reporting automation and emerging technology is preferred
Experience supporting healthcare, consumer, B2B and/or technology clients is helpful but not required

Core Competencies

Proficient in marketing analytics and performance reporting, with expertise in data analysis, campaign optimization, and dashboard development using tools like Tableau and Power BI. Strong ability to translate complex data into actionable insights and recommendations for diverse teams and clients.

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