Senior Analytics Lead, Media & Advertising

Publicis Groupe; El Segundo (CA); On-site; USD 73,000 - 108,000; Full time

Job summary

Publicis Groupe in El Segundo is seeking a Senior Analyst to analyze and report on the effectiveness of our automotive client’s media investments. You will turn data into actionable insights, deliver timely, high‑quality reporting, and present findings to clients and internal teams.

The role requires hands‑on experience with advertising data platforms (Facebook, GA360/SA360), data visualization (Tableau), and strong Excel skills, with the ability to communicate clearly and manage multiple

Qualifications

• 3+ years of total analytic job experience
• Bachelor's degree in Mathematics, Statistics, Economics, Business, Marketing or other quantitative subject area, MBA or graduate degree in a quantitative field is a plus
• Must be able to demonstrate a history and passion for telling stories with quantitative data
• Experience with the Google Cloud Platform products – GCM, GA360, SA360, Google Big Query, Data Studio, etc.
• Experience reporting on Social advertising campaigns – Facebook, Twitter, Pinterest, etc.
• Heavy experience with Microsoft Excel including creating pivot tables
• Familiarity with best practices for data visualization
• Knowledge of the digital media space and the KPIs and methods used to measure digital advertising
• Strong written and verbal presentation skills: can clearly articulate in-depth media theories, concepts and visions
• Strong attention to detail and ability to prioritize tasks, multitask and manage time effectively
• Problem solving skills - Ability to identify gaps and provide solutions
• Critical thinking skills - Capable of generating consistent and accurate reporting results tying back to program/campaign objectives
• Automotive experience is a major plus

Responsibilities

• Performing analysis for advertising across channels such as broadcast, search, social, online display, and mobile
• Analyzing and presenting (written and verbal) key learning, insights and optimization recommendations to internal and external clients
• Finding opportunities to automate analyses and create processes for efficiencies
• Establishing & maintaining benchmarks for overarching media strategies and key campaign initiatives
• Bringing analytical rigor and precision to all reporting deliverables
• Managing and mentoring an analyst on the team
• The ability to work extended hours, including weekends, as required
• All other duties as assigned

Skills

Data storytelling

Presentation skills

Analytical thinking

Attention to detail

Time management

Problem solving

Critical thinking

Automotive experience

Education

Bachelor's degree in quantitative field

MBA or graduate degree

Tools

GCP

GA360

SA360

BigQuery

Data Studio

Tableau

Facebook

Twitter

Pinterest

Excel pivots

Job description

Publicis Groupe in El Segundo is seeking a Senior Analyst to analyze and report on the effectiveness of our automotive client’s media investments. You will turn data into actionable insights, deliver timely, high‑quality reporting, and present findings to clients and internal teams.

The role requires hands‑on experience with advertising data platforms (Facebook, GA360/SA360), data visualization (Tableau), and strong Excel skills, with the ability to communicate clearly and manage multiple