Senior Analytics Lead: Data-Driven Marketing Insights

WSA IPG DXTRA, Inc.; United States; On-site; USD 71,000 - 85,000; Full time

Job summary

Weber Shandwick in Washington, DC is seeking a Senior Analyst, Analytics to compile and analyze data, extract insights, and tell compelling stories using in-house and licensed tools. You will work with the Analytics & Intelligence team to deliver insights supporting marketing and communications objectives.

The role requires 2–4 years of relevant full-time experience, proficiency with SAS/SQL/R/Python, and experience with site analytics and social listening platforms.

Qualifications

• 2–4 years of full-time experience in consumer insights or analytics.
• Experience with analytics across paid, earned, social and owned media.
• Ability to automate analyses and data cleaning with scripting.
• Strong written and verbal communication with stakeholders.

Responsibilities

• Lead day-to-day project delivery, coordinating with clients and teammates to prove value/ROI.
• Create visually compelling reporting and insights to evaluate performance against objectives.
• Evangelize data-driven decision making across internal and client teams.
• Educate non-technical colleagues on analysis processes and requests.

Skills

Critical thinking

Storytelling

Presentation

Collaboration

Problem solving

Tools

SAS/SQL/R/Python

Adobe Analytics

Google Analytics

Brandwatch

Quid

Talkwalker

Data visualization

Job description

Weber Shandwick in Washington, DC is seeking a Senior Analyst, Analytics to compile and analyze data, extract insights, and tell compelling stories using in-house and licensed tools. You will work with the Analytics & Intelligence team to deliver insights supporting marketing and communications objectives.

The role requires 2–4 years of relevant full-time experience, proficiency with SAS/SQL/R/Python, and experience with site analytics and social listening platforms.