Senior Analytics Strategist

Weber Shandwick; Washington (District of Columbia); On-site; USD 71,000 - 85,000; Full time

Job summary

Weber Shandwick is a leading global PR agency and engagement partner, shaping stories with data-driven insights. The Senior Analyst will join the Washington, D.C. Analytics & Intelligence team to deliver analytics core to marketing and communications objectives for clients across North America.

The role emphasizes translating data into strategic insights, coordinating with clients, and contributing to business development while supporting the broader analytics function.

Qualifications

• 2-4 years relevant full-time experience; preferably in Consumer Insights, Marketing Analytics, or Performance Marketing fields.
• Experience working on analytics that demonstrate the value of marketing and communications programs across paid, earned, social, and owned media components.
• Experience working on analytics for communications programs with earned, owned, and paid media components, including social media, site analytics, and search.
• Ability to leverage scripting to automate analyses, data cleansing, and data integration tasks.
• Understanding of enterprise data management, integration, and governance principles.
• Experience with relational databases and statistical analysis/programming languages such as SAS, SQL, R or Python.
• Strong interest and capacity to translate data and research into strategic insights and recommendations.
• Passion for working with data and deriving insights to answer client business questions.
• Experience with syndicated research tools such as MRI Simmons, YouGov or GWI a plus.
• Expertise with site analytics and social platforms including Adobe Analytics, Google Analytics, Facebook/Instagram, TikTok, and X.
• Experience with social listening tools such as Quid, Talkwalker, or Brandwatch a plus.
• Ability to work independently and in an integrated team setting.
• Strong communication (written and presentation) skills.
• Commitment to learning and the drive to take initiative.
• Strong organizational skills and attention to detail.
• Comfort with working in and contributing to a fast-paced, team environment.

Responsibilities

• Lead day-to-day project delivery, coordinating with clients and the rest of your Weber Shandwick teammates to establish partnerships and prove value/ROI, infusing all aspects of the work with data-driven insights and measurement.
• Work with Impact teammates to create visually compelling reporting and insights that allow clients to easily evaluate communications, media and/or site performance relative to business objectives.
• Evangelize the use of data to inform decision-making at all levels internally and externally.
• Educate non-technical account team members on key requests and analytics process.
• Participate in business development activities, including scope design, strategic analysis, slide preparation and work planning.

Skills

Data analysis

Communication skills

Independent work

Presentation skills

SAS

SQL

R

Python

Relational databases

Tools

MRI Simmons

YouGov

GWI

Adobe Analytics

Google Analytics

Facebook/Instagram

TikTok

X (Twitter)

Job description

Weber Shandwick is a leading global PR agency and engagement partner, shaping stories with data-driven insights. The Senior Analyst will join the Washington, D.C. Analytics & Intelligence team to deliver analytics core to marketing and communications objectives for clients across North America.

The role emphasizes translating data into strategic insights, coordinating with clients, and contributing to business development while supporting the broader analytics function.