Senior Analyst, SEM

Wpp Group; Chesterbrook (PA); On-site; USD 50,000 - 90,000; Full time

Job summary

CMI Media Group in the United States is seeking a Senior Analyst, SEM to optimize paid search campaigns, analyze performance data, and drive digital growth in healthcare marketing.

You will manage campaigns on Google Ads and Bing Ads, perform keyword research, report insights, and collaborate with cross-functional teams to maximize ROI. 4+ years of SEM experience and strong analytics are required.

Qualifications

• 4+ years of proven experience in managing and optimizing SEM campaigns.
• In-depth knowledge of Google Ads, Bing Ads, and other key SEM platforms.
• Strong analytical capabilities with proficiency in data analysis tools like Adobe Omniture and Google Analytics, as well as bid management tools such as Search Ads 360.
• Excellent understanding of SEM best practices, search engine algorithms, and current industry trends.
• Strong communication and collaboration skills, with the ability to articulate complex strategies clearly.
• A genuine passion for working in a fast-growing healthcare media agency and contributing to meaningful health outcomes.

Responsibilities

• Campaign Management: Develop, implement, and optimize paid search campaigns across Google Ads, Bing Ads, and other platforms.
• Strategic Research: Conduct keyword research and competitor analysis to identify opportunities and improve performance.
• Data Analysis: Use analytics tools to identify trends and provide data-driven recommendations.
• Strategy Development: Collaborate with cross-functional teams to align SEM with business goals and industry trends.
• Budget Management: Manage SEM budgets to maximize ROI and meet financial targets.
• Testing & Optimization: Design and execute A/B tests and implement optimization strategies.

Skills

SEM

Google Ads

Bing Ads

Analytics

Communication

Collaboration

Tools

Adobe Omniture

Google Analytics

Search Ads 360

Job description

Position at CMI Media Group

Senior Analyst, SEM

About CMI Media Group

At CMI Media Group, innovation isn't just a buzzword - it's our driving force in the pharmaceutical and healthcare industries. We channel this passion to empower leading organizations dedicated to improving our society's health. Through creating experiences that inform, educate, and stimulate behaviors that enhance the quality of life, we achieve our business goals and make a real impact. We are a global, full-service media agency devoted exclusively to strategic healthcare marketing, committed to elevating engagement strategies and driving transformative media experiences for healthcare brands.

About the Role

Are you a results-driven SEM professional eager to drive digital success in a fast-paced environment? CMI Media Group is seeking an experienced Senior Analyst, SEM to play a key role in optimizing our digital marketing efforts and accelerating business growth through strategic SEM campaigns. If you have a proven track record of managing and implementing paid search campaigns, analyzing performance data, and providing actionable insights, we invite you to join our journey towards digital excellence!

You will be responsible for enhancing our online visibility and maximizing ROI, making a tangible difference in the healthcare landscape.

Key Responsibilities

• Campaign Management: Develop, implement, and rigorously optimize paid search campaigns across diverse platforms, including Google Ads and Bing Ads.
• Strategic Research: Conduct thorough keyword research and competitor analysis to identify new opportunities and continuously improve campaign performance.
• Data Analysis: Leverage various analytics tools to analyze performance data, uncover critical trends and insights, and provide regular reports with data-driven recommendations.
• Strategy Development: Collaborate with cross-functional teams to develop comprehensive SEM strategies aligned with our overall business objectives. Stay abreast of industry trends, search engine algorithms, and best practices.
• Budget Management: Effectively manage SEM budgets to ensure maximum return on investment and adherence to financial targets.
• Testing & Optimization: Design and execute A/B tests, implement robust optimization strategies to enhance ad performance and user experience, and continuously explore innovative techniques.

What You'll Bring

• Experience: 4+ years of proven experience in managing and optimizing SEM campaigns.
• Platform Expertise: In-depth knowledge of Google Ads, Bing Ads, and other key SEM platforms.
• Analytical Skills: Strong analytical capabilities with proficiency in data analysis tools like Adobe Omniture and Google Analytics, as well as bid management tools such as Search Ads 360.
• SEM Knowledge: Excellent understanding of SEM best practices, search engine algorithms, and current industry trends.
• Communication & Collaboration: Strong communication and collaboration skills, with the ability to articulate complex strategies clearly.
• Passion: A genuine passion for working in a fast-growing healthcare media agency and contributing to meaningful health outcomes.

Bonus Points If You Have

• Google and/or Microsoft certifications.
• Experience with contextual, video, and/or programmatic advertising.
• Prior experience within the pharmaceutical vertical.

Why Join CMI Media Group?

Be part of a global leader exclusively dedicated to strategic healthcare marketing. You'll contribute to elevating engagement strategies and driving transformative media experiences for healthcare brands that truly matter. We offer a challenging yet rewarding opportunity for results-driven professionals to achieve digital excellence and improve quality of life.

The base salary for this position at the time of this posting may range from $50,000 to $90,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.