Senior Analyst, Search Engine Optimization

horizonmedia; New York (NY); Hybrid; USD 66,000 - 80,000; Full time

Benefits offered by this job

Discretionary bonus

Health insurance

Life and disability insurance

Retirement savings plans

Company paid holidays

Unlimited PTO

Mental health resources

Pet insurance

Childcare resources

Fertility assistance

Fitness reimbursement

Job summary

Horizon Media is seeking an SEO Senior Analyst to join our growing digital team. The ideal candidate should be passionate about SEO and marketing technology, have a solid understanding of evolving SEO best practices and technical considerations, as well as knowledge of best practices in content creation & optimization.

The role will report to the SEO Manager and will support our expanding team through daily implementation & delivery of SEO strategy to existing and new clients.

Qualifications

• 1.5+ years of work experience in an SEO-heavy environment.
• In-depth knowledge of all aspects of SEO.
• Knowledge of Google Analytics and Microsoft Office.
• Familiarity with industry tools (Screaming Frog, SEMRush, Brightedge, Conductor).
• Ability to meet deadlines and deliverables across multiple clients.
• Understanding of key search engine ranking factors.
• Ability to conduct keyword research and on-site optimization.
• Strong communication with clients, account teams and developers.

Responsibilities

• Day-to-day SEO tactical execution across multiple clients.
• Work in conjunction with predefined SEO campaign objectives.
• Provide regular client reports and client deliverables.
• Perform client work outlined in coordination with other media teams.

Skills

SEO fundamentals

Analytics

Communication skills

Project management

HTML/CSS/JS knowledge

Tools

Screaming Frog

SEMRush

Brightedge

Conductor

Job description

Job Description

Horizon Media is seeking an SEO Senior Analyst to join our growing digital team. The ideal candidate should be passionate about SEO and marketing technology, have a solid understanding of ever-evolving SEO best practices and technical considerations, as well as knowledge of best practices in content creation & optimization. The role will report to the SEO Manager, and will support our expanding team through daily implementation & delivery of SEO strategy to existing and new clients.

Main Duties and Responsibilities

The SEO Analyst is the core of our team's ability to implement, and is responsible for the delivery of any and all strategic pieces of our clients' organic search programs. Specific duties will include (but are not limited to):

• Day-to-day SEO tactical execution across multiple clients
• Work in conjunction with predefined SEO campaign objectives
• Provide regular client reports and client deliverables
• Perform client work outlined in coordination with other media teams

These responsibilities will differ from client to client, and in general, the typical breakdown of the SEO Analyst's core functionality will be as follows:

• Technical Consultation/Implementation Support/Client Deliverables: 70%
• Reporting: 15%
• Evangelism/Education: 10%
• Assistance with New Business: 5%

Supervisory Responsibilities

In this position, you will have the opportunity to train Analysts and Junior Analysts.

Knowledge and Skills Required

Skills and experience will be evaluated on a case by case basis, although in general, we'd prefer the following initial qualifications:

• 1.5+ years of work experience in an SEO-heavy environment and/or specifically with SEO
• In-depth knowledge of all aspects of SEO
• In-depth knowledge of Google Analytics and Microsoft Office Applications
• Familiarity and experience with Screaming Frog, SEMRush, Brightedge, Conductor, and/or other industry tools
• Ability to hit deadlines & provide deliverables across several clients at a time
• A thorough understanding of key search engine ranking factors
• Ability to conduct relevant keyword research and make recommendations
• A thorough understanding of and the ability to conduct on-site optimization
• Proven ability deliver within requirements of strategic SEO campaigns
• Working knowledge of HTML, PHP, Javascript, and/or CSS, a huge plus
• Experience with local listings management (LLM) and local SEO, a plus
• Content ideation and content writing ability, a plus
• Excellent communication skills, written and verbal
• Ability to communicate effectively with clients & account teams
• Ability to communicate effectively with developers & technical team a huge plus
• Strong organizational skills with attention to detail

Certificates, licenses and registrations

No requirements.

Physical Activity and Work Environment

No requirements for physical activity and work environment.

The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

#LI-SG2 #LI-HYBRID

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$66,300.00 - $80,000.00

A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.