Lead Analyst, Marketing Data Product

The Walt Disney Studios; Burbank (CA); On-site; USD 141,900 - 190,300; Full time

Job summary

The Walt Disney Studios in Burbank, California, is seeking a Lead Analyst, Marketing Data Product to join our Performance Marketing arm. You will help plan and deliver product roadmaps, build data pipelines, and create tools that blend the art of advertising with data-backed insights.

You will work with marketers, software engineers, data scientists, and analysts to execute campaigns, enhance dashboards, and prototype AI-powered solutions in a fast-paced, cross-functional environment.

Qualifications

• Bachelor’s and/or Master’s degree in a relevant subject area such as Computer Science or Business Analytics.
• 7+ years of related work experience in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management.
• Advanced expertise with SQL.
• Experience with data visualization tools such as Tableau, Looker, or Power BI.
• Experience with workflow tracking or project management tools such as Airtable.
• Familiarity with data and software engineering processes; basic Python knowledge.
• Knowledge of ad platforms including Google Ads, Meta, Innovid, and DSPs (Google Display Video, The Trade Desk, Yahoo).
• Ability to manage multiple projects and meet deadlines.
• Proven critical thinking and problem-solving skills.

Responsibilities

• Maintain product roadmaps for a wide array of Performance Marketing tools; drive progress towards goals.
• Be the subject matter expert and owner for the majority of our performance marketing datasets.
• Build and improve data pipelines alongside data engineering.
• Create and track initiatives, write user stories, coordinate efforts for alignment and delivery.
• Collaborate with software and data engineers to improve processes and tools; innovate new ones.
• Refine how we communicate data and insights to expand dashboards and impact.
• Coordinate with UX/UI teams on wireframes and design elements; translate requirements to engineers.
• Leverage AI and LLMs to build prototypes and tools in collaboration with the team.

Skills

Critical thinking

Project management

SQL

Python basics

Ad tech knowledge

Education

Bachelor’s/Master’s in CS or Business Analytics

Tools

Tableau

Looker

Power BI

Airtable

Spark

Job description

About The Role & Team

Do you remember seeing trailers for The Devil Wears Prada 2 earlier this summer? What about digital spots for a cruise on the Disney Wish? Or the California Adventure Food and Wine Festival? If you did, it was likely because of the detailed planning and execution of The Walt Disney Company’s Enterprise Media and Marketing team…and if you didn’t – it’s probably because our targeting is that good.

We are looking for a Lead Analyst, Marketing Data Product to join the Performance Marketing arm of this media team. We are an integrated, cross-functional team of marketers, software engineers, data scientists, and analysts who help the Media team execute highly data-driven marketing campaigns and tactics.

As a Lead Analyst, Marketing Data Product you will facilitate the delivery of our product roadmap. You will help plan and execute the creation of innovative campaign planning tools, complex data science workflows, and elegant web applications that blend the art of advertising at Disney with the science of our data-backed insights.

This role is unique – our team is embedded directly within the Disney media team. We're aligned, mission-driven, and free to move fast and innovate towards our goals. You'll tackle the challenges of executing and optimizing precise paid media strategies, using the latest technologies and tools. If you're excited about this, please get in touch – we'd love to hear from you!

What You Will Do

• Maintain product roadmaps for a wide array of Performance Marketing tools; drive progress towards goals
• Live and breathe our data – be the subject matter expert and owner for the majority of our performance marketing datasets
• Build and improve data pipelines alongside data engineering
• Conduct high-level product and project management: create and track initiatives, write and approve technical user stories, coordinate efforts between different groups to ensure alignment and delivery
• Collaborate with software and data engineers to execute improvements to existing processes and tools (and innovate by creating new ones)
• Innovate and constantly refine how we communicate data and insights to our team and stakeholders – simplify and expand existing dashboards and solutions to increase use and impact
• Facilitate any work with UX/UI teams on requirements for wireframes and design elements; translate functional requirements to software engineers
• Leverage AI and LLMs to get out of your comfort zone – you will build your own prototypes and tools in collaboration with the broader team

Required Qualifications & Skills

• Bachelor’s and/or Master’s degree in a relevant subject area, such as Computer Science or Business Analytics
• 7+ years of related work experience in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management
• Advanced expertise with SQL
• Experience working with data visualization tools such as Tableau, Looker, or Power BI
• Experience with workflow tracking or project management tools such as Airtable
• Familiarity with data and software engineering processes and principles; loose knowledge of Python or similar scripting languages
• Knowledge of ad platforms, including Google Ads, Meta, Innovid, and DSPs (Google Display Video, The Trade Desk, Yahoo)
• Ability to manage multiple projects effectively and meet deadlines
• Proven critical thinking and problem-solving skills

Preferred Qualifications

• Knowledge of digital ad serving, tracking, and implementation
• Experience with Spark and big data processing technologies
• Experience building full-stack applications

Disability accommodation for employment applications: The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email [e-mail] with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

The hiring range for this position in Burbank, California is $141,900.00 - $190,300.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.