Senior Analyst, In-Park Revenue Analytics & Strategy

Entertainment Places; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Paid Time Off

Complimentary Park Tickets

Park Discounts

Medical, Dental, and Vision Insurance

401K Retirement plan

Tuition Reimbursement

Life Insurance

Disability Benefits

Employee Assistance Program

Legal Assistance Plan

Job summary

SeaWorld Parks & Entertainment is seeking a Senior Analyst, In-Park Revenue Analytics & Strategy, to own revenue analysis across guest behavior, pricing, and promotions. You will lead analytics projects, develop insights, and collaborate with cross-functional teams to maximize park revenue.

The role reports to the Director of Revenue Analytics & Strategy and involves leadership and mentorship. The ideal candidate has 3+ years in analytics related to revenue, pricing, or BI, with strong SQL,

Qualifications

• Bachelor's degree in analytics, finance, economics, or related field.
• 3+ years of analytics, data science, BI, pricing, or revenue management experience.
• Proficiency with SQL, Power BI, BigQuery, and Excel; knowledge of Alteryx/SAC is a plus.
• Ability to translate data into strategic insights and executive presentations.
• Experience leading projects, mentoring teammates, and guiding stakeholders.

Responsibilities

• Lead analytics projects to drive revenue growth across parks, F&B, retail, and operations.
• Analyze guest behavior, pricing, promotions, and sales data to inform strategies.
• Develop dashboards, reports, and performance metrics; ensure data governance and quality.
• Forecast, model scenarios, and build business cases with cross-functional partners.
• Mentor team members and partner with Finance, Marketing, and Operations.

Skills

Data analysis

Leadership

Communication

Education

Bachelor's degree

Master's degree

Tools

SQL

Power BI

BigQuery

Excel

Alteryx

SAC

Job description

SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. We’re also committed to helping ambitious people achieve their professional best. We’re always seeking exceptionally skilled and knowledgeable individuals to join our team.

As the Senior Analyst, In-Park Revenue Analytics & Strategy, you will take ownership of analyzing guest behavior, pricing, promotional effectiveness, and sales data to shape revenue growth initiatives. You will lead analytics projects, develop insights, and collaborate with cross-functional teams to implement strategies that maximize revenue across Food & Beverage, Retail, Ancillary, and Zoo operations. Reporting directly to the Director of Revenue Analytics & Strategy, this role involves strategic leadership, mentorship, and developing best practices in data-driven decision-making. Lead the analysis of in-park revenue data to identify trends, opportunities, and risks; develop actionable insights aligned with business goals. Oversee the creation and management of dashboards, reporting tools, and performance metrics to monitor revenue streams. Champion data governance, quality, and consistency to maintain trusted analytics outputs. Manage analytics tools, systems, and vendor relationships to ensure robust data capabilities. Drive the development, refinement, and execution of pricing strategies, product mixes, and promotional campaigns. Partner with Finance, Marketing, Operations, and other stakeholders to develop strategic initiatives and scenario planning. Lead financial modeling, forecasting, scenario analysis, and business case development to support strategic decision-making.

What it takes to succeed:

• Bachelor’s degree required; preferred fields: Business Analytics, Data Science, Finance, Economics, or related disciplines.
• A Master’s degree is a plus.
• 3+ years of progressive experience in analytics, data science, business intelligence, pricing strategy, or revenue management, preferably within the theme park, hospitality, or entertainment industries.
• Extensive experience with SQL, Power BI, BigQuery, Excel, and analytical tools; familiarity with Alteryx, SAC, or similar platforms is advantageous.
• Demonstrated ability to translate complex data into strategic insights and executive-level presentations.
• Proven leadership experience with the ability to manage projects, influence stakeholders, and mentor team members.
• Strong financial acumen with expertise in data modeling, scenario analysis, and strategic planning.
• Excellent communication, interpersonal, and collaboration skills in a fast-paced, matrix environment.
• In-depth understanding of consumer behavior, pricing, and promotional analytics is preferred but not mandatory.

The perks of the position:

• Paid Time Off
• Complimentary Park Tickets and Passes
• Park Discounts on Food and Merchandise
• Medical, Dental, and Vision Insurance
• 401K Retirement plan
• Voluntary Insurance
• Life Insurance
• Disability Benefits
• Tuition Reimbursement
• Dependent and Health Care Flexible Spending Accounts
• Employee Assistance Program
• Legal Assistance Plan

EEO Employer: SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.

United Parks & Resorts is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. We’re also committed to helping ambitious people achieve their professional best. We’re always seeking exceptionally skilled and knowledgeable individuals for a variety of roles throughout our organization.