VP, Marketing

SeaWorld Parks & Entertainment; Orlando (FL); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Paid Floating Holidays

Unlimited flexible Paid Time Off

SEA Employee Complimentary ParkTickets

SEA Park Discounts on Food and Merch

Medical, Dental, and Vision Insurance

401K plan

Voluntary Insurance

Life Insurance

Disability Benefits

Dependent and Health Care FSA

Employee Assistance Program

Legal Assistance Plan

Tuition Reimbursement

Job summary

SeaWorld Parks & Entertainment is seeking a VP of Marketing for the Orlando division. You will lead the marketing discipline, shaping strategies to drive attendance, revenue and brand distinction while directing a broad range of marketing initiatives and partnerships.

You will manage a significant marketing budget, coordinate with corporate teams, and deliver high-level presentations on performance and plans in a fast-paced environment.

Qualifications

• 10 years of experience in Marketing
• Strong leadership and people-management skills
• Ability to simplify complex business challenges for stakeholders
• Excellent written and verbal communications with polished presentations

Responsibilities

• Lead development and execution of the marketing discipline for SeaWorld Orlando.
• Develop tactical plans to increase attendance, brand distinction and revenue.
• Oversee email, social, website, co-op and grassroots, field marketing activities.
• Monitor metrics and adjust strategies to optimize resources and performance.
• Lead partnerships with sports teams, local organizations and hotels for grassroots marketing.
• Define and implement reporting to measure marketing ROI, engagement, renewals and admissions revenue.

Skills

Marketing leadership

Strategic planning

Budget management

Cross-functional collaboration

Executive communication

Education

Bachelor's degree in Marketing or related field

MBA desirable

Job description

At SeaWorld, we're passionate about caring for animals. In fact, we've already rescued over 40,000 animals (and counting!). And we can save you from being stuck in just another job. Join us and help bring joy, excitement, and lasting memories to people from around the world. We're seeking enthusiastic, dedicated, and hard-working individuals to become our Ambassadors. Join us and play an important part on our incredible team!

VP, Marketing

SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. We’re also committed to helping ambitious people achieve their professional best. We’re always seeking exceptionally skilled and knowledgeable individuals for a variety of roles throughout our organization.

What You Get To Do:

Lead the development and execution of the marketing discipline for the SeaWorld Orlando division of SeaWorld Parks & Entertainment. Develop tactical plans that increase annual attendance, competitive position, brand distinction and revenue.

• Developing smart, successful marketing strategies and tactical plans to drive annual attendance, revenue and control expense.
• Providing command over the business, understanding the drivers and adjusting to maximize performance.
• Partnering with corporate teams on brand/park creative and media strategy, planning and execution, directly leading all email, social, website, co-op and grassroots, field marketing.
• Effectively assessing complex information to provide the best direction to the business in a highly visible role; monitoring metrics and feedback in a fast-paced environment, course correcting and optimizing as necessary to ensure proper utilization of resources.
• Strategizing and leading team in the best local/grassroots marketing efforts including strategic partnerships with sports teams, local organizations, hotels etc.
• Defining and implementing comprehensive reporting to measure and monitor marketing return, customer engagement, pass holder renewal, admissions revenue and EBITDA.
• Providing oversight and guidance for internal creative services
• Leading development of high-level presentations addressing marketing and park plan topics, financial performance, market updates, etc.
• Creating and managing a significant budget covering all areas of marketing while aligning budget resources with prioritized marketing strategies and tactics
• Actively engaging with peer group, specifically senior sales leaders and corporate colleagues, to develop strong and collaborative relationships that drive the overall business growth and success.

What Is Takes To Succeed:

• An undergraduate degree is required; an MBA is desirable.
• 10 years of experience in Marketing
• Capable of executive level oversight of multiple areas to include advertising, promotions, media and public relations, digital marketing, social, loyalty programs, data and analytics.
• Ability to simplify complex business challenges to drive alignment of impacted stakeholders.
• Excellent written and verbal communication skills to include polished oral and visual presentations.
• Must have strong creative campaign development skills that align with brand stewardship.
• Superior multi-tasking, competing priority management and speed to execution designed for a fast-paced, flexible and demanding environment.
• Effective tactical execution, including alignment, identification and prioritization of resources. Superior analytical aptitude with strong bottom-line orientation.
• Experience in developing and managing complex budgets.

The Perks Of The Position:

As part of the SeaWorld family, you’ll enjoy a fun, fast-paced environment, and great teammates, as well as:

• Paid Floating Holidays
• Unlimited flexible Paid Time Off
• SEA Employee Complimentary Park Tickets and Passes
• SEA Park Discounts on Food and Merchandise
• Medical, Dental, and Vision Insurance
• 401K plan
• Voluntary Insurance
• Life Insurance
• Disability Benefits
• Dependent and Health Care Flexible Spending Accounts
• Employee Assistance Program
• Legal Assistance Plan

The Perks Of The Position:

• Paid Time Off
• Complimentary Park Tickets and Passes
• Park Discounts on Food and Merchandise
• Medical, Dental, and Vision Insurance
• 401K Retirement plan
• Voluntary Insurance
• Life Insurance
• Disability Benefits
• Tuition Reimbursement
• Dependent and Health Care Flexible Spending Accounts
• Employee Assistance Program
• Legal Assistance Plan

EEO Employer:

SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.