Senior Analyst, In-Park Revenue Analytics & Strategy

SeaWorld Parks & Entertainment; Orlando (FL); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Paid Time Off

Complimentary Park Tickets and Passes

Park Discounts on Food and Merchandise

Medical, Dental, and Vision Insurance

401K Retirement plan

Tuition Reimbursement

Life Insurance

Disability Benefits

Dependent and Health Care Flexible SP

Employee Assistance Program

Legal Assistance Plan

Job summary

SeaWorld Parks & Entertainment is seeking a Senior Analyst, In-Park Revenue Analytics & Strategy in Orlando to drive data‑driven decisions across Food & Beverage, Retail, and Zoo operations.

You will analyze guest behavior, pricing, and promotional effectiveness, building dashboards and models to optimize revenue. The role reports to the Director of Revenue Analytics & Strategy and emphasizes collaboration with Finance, Marketing and Park Ops.

Qualifications

• Bachelor’s degree required in business analytics, data science, finance, economics or related field.
• 2–4 years in analytics, data science, BI, pricing strategy or revenue management.
• Strong SQL, Power BI, BigQuery and Excel skills; Alteryx/SAC a plus.
• Solid financial analysis and data modeling experience.
• Experience with pricing, promotions, and consumer behavior analytics.
• Excellent communication and cross‑functional collaboration abilities.

Responsibilities

• Analyze in-park revenue data to identify trends and actionable insights.
• Build dashboards and reporting tools for revenue streams across F&B, retail and operations.
• Support pricing strategies, product mix evaluations, and promotions analysis.
• Conduct ad hoc analyses and business cases for strategic initiatives.
• Assist in managing analytics vendor tools and BI systems.
• Partner with Finance, Marketing and Park Operations to optimize revenue.
• Contribute to financial modeling, forecasting and scenario planning.
• Support data governance to ensure data quality and consistency.

Skills

Data analytics

Pricing strategy

Revenue management

Financial modeling

Cross-functional collaboration

Data governance

Education

Bachelor’s degree

Master’s degree

Tools

SQL

Power BI

BigQuery

Excel

Alteryx

SAC

Job description

SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. Were also committed to helping ambitious people achieve their professional best. We're always seeking exceptionally skilled and knowledgeable individuals to join our team.

What You Get To Do

As the Senior Analyst, In-Park Revenue Analytics & Strategy, you will play a key role in driving data informed decision-making to shape revenue growth initiatives across our in-park business. You will analyze guest behavior, pricing, promotional effectiveness, and sales data to identify actionable insights that optimize revenue strategies across Food & Beverage, Retail, Ancillary, and Zoo operations. Reporting directly to the Director of Revenue Analytics & Strategy, this is a highly collaborative, analytical role focused on turning data into business value.

• Analyze in-park revenue data to identify trends, track key performance indicators (e.g., Revenue Per Capita), and provide actionable insights.
• Build and maintain dashboards and reporting tools to track performance across revenue streams.
• Support the development and refinement of pricing strategies, product mix evaluations, and promotional effectiveness assessments.
• Conduct ad hoc analyses to support business cases and strategic initiatives.
• Assist in managing vendor tools and systems that support analytics and BI reporting.
• Partner with cross-functional teams including Finance, Marketing, and Park Operations to support revenue optimization initiatives.
• Contribute to financial modeling, forecasting, and scenario planning efforts.
• Support data governance and ensure the accuracy, consistency, and quality of analytics outputs.

What It Takes To Succeed

• Bachelor’s degree required; preferred fields: Business Analytics, Data Science, Finance, Economics, or related disciplines. A Master’s degree is a plus.
• 2–4 years of experience in analytics, data science, business intelligence, pricing strategy, or revenue management — ideally in a consumer-facing industry (e.g., theme parks, hospitality, retail, or entertainment).
• Proficiency in SQL, Power BI, BigQuery, Excel, and other analytical tools; experience with Alteryx, SAC, or similar platforms is a plus.
• Strong financial and analytical skills, including experience with data modeling and scenario analysis.
• Familiarity with pricing, promotions, and consumer behavior analytics.
• Excellent problem-solving skills with the ability to translate complex data into strategic insights.
• Strong communication skills with the ability to present findings to non-technical audiences.
• Experience working with cross-functional teams in a fast-paced, collaborative environment

The Perks Of The Position

• Paid Time Off
• Complimentary Park Tickets and Passes
• Park Discounts on Food and Merchandise
• Medical, Dental, and Vision Insurance
• 401K Retirement plan
• Voluntary Insurance
• Life Insurance
• Disability Benefits
• Tuition Reimbursement
• Dependent and Health Care Flexible Spending Accounts
• Employee Assistance Program
• Legal Assistance Plan

EEO Employer

SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.