Senior Product Manager, eCommerce

Entertainment Places; United States; On-site; USD 120,000 - 165,000; Full time

Benefits offered by this job

Paid Time Off

Complimentary Park Tickets

Park Discounts

Medical, Dental, Vision Insurance

401K Retirement plan

Tuition Reimbursement

Employee Assistance Program

Life Insurance

Disability Benefits

Legal Assistance Plan

Job summary

SeaWorld Parks & Entertainment seeks a Senior Product Manager, E-Commerce Products to own the end-to-end roadmap for Tickets, Passes, and Upgrades across brands and parks. You will define vision, metrics, and monetization strategies for mobile web and native apps, balancing global platform consistency with park-specific needs.

You will lead cross-functional teams to optimize pricing, packaging, and offers; drive experimentation, and ensure a seamless purchase funnel across websites and apps.

Qualifications

• 5–10 years of experience in Product Management with consumer ECommerce
• Experience owning revenue-critical products end-to-end, from strategy through execution and optimization
• Bachelor's degree required; MBA preferred; strong KPI, experimentation, and post-launch analysis

Responsibilities

• Own the end-to-end Product Roadmap for Tickets, Passes, and Upgrades across all brands and parks.
• Establish, track, and optimize against KPIs such as conversion, AOV, and revenue per visit.
• Lead experimentation (A/B testing) and personalization strategies to drive incremental revenue.
• Translate business requirements into clear product requirements and prioritized roadmaps.
• Collaborate with Cart & Checkout Product Manager to ensure a cohesive purchase funnel.

Skills

Product Management

E-commerce

Mobile Apps

Data-driven decisions

Pricing & packaging

Education

Bachelor's degree

MBA

Job description

SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. Were also committed to helping ambitious people achieve their professional best. We're always seeking exceptionally skilled and knowledgeable individuals to join our team.

Senior Product Manager, E-Commerce Products

Company Overview

United Parks & Resorts Inc. (NYSE: PRKS) is a leading theme park and entertainment company with a world-class portfolio of seven brands across 13 parks in the United States and Abu Dhabi. The Company’s award-winning portfolio of iconic brands includes SeaWorld, Busch Gardens, Discovery Cove, Sesame Place, Water Country USA, Adventure Island, and Aquatica.

Role Overview

We are seeking a mobile-first Senior Product Manager, E-Commerce Products, to oversee all Admissions Products offered for purchase across our Websites and Native Apps. These include Tickets, Passes, and Upgrades, which together account for the majority of our digital revenue. You will define the vision, roadmap, and success metrics for this domain, balancing global platform consistency with brandand park-specific needs. Reporting to the VP Product, this is an end-to-end Product role with high visibility and broad cross-functional partnership.

Key Responsibilities

• Own the end-to-end Product Roadmap for Tickets, Passes, and Upgrades across all brands and parks.
• Establish, track, and optimize against clear success metrics, including conversion, average order value, and revenue per visit.
• Lead experimentation and optimization efforts, including A/B testing, offer presentation, and personalization strategies.
• Translate complex business and operational requirements into clear product requirements and prioritized roadmaps.
• Collaborate closely with the Cart & Checkout Product Manager to ensure a seamless, cohesive purchase funnel.
• Serve as the primary decision-maker and escalation point for your product area, providing clarity and direction across stakeholders.
• Partner with Revenue Management and Marketing to launch new products, offers, and packaging strategies that drive incremental revenue and lifetime value.
• Balance platform-level consistency with the flexibility required to support diverse park types (dry parks, water parks, Sesame Place, Discovery Cove).

Qualifications

• 5-10 years of experience in Product Management with respected consumer ECommerce business(es) with strong emphasis on Mobile Web, Apps.
• Demonstrated experience owning revenue-critical products end-to-end, from strategy through execution and optimization.
• Strong understanding of pricing, packaging, merchandising, and offer optimization.
• Proven ability to operate effectively in complex, cross-functional environments with multiple stakeholders and competing priorities.
• Deep experience using data to drive decisions, including defining KPIs, experimentation, and post-launch analysis.
• Ability to move comfortably between strategic thinking and hands‑on execution.
• Experience with modern Product Development methodologies (Lean, Agile).
• Exceptional communication and influence skills, including the ability to explain complex concepts to non‑technical audiences.
• Bachelor’s degree required. MBA is preferred.

The perks of the position

• Paid Time Off
• Complimentary Park Tickets and Passes
• Park Discounts on Food and Merchandise
• Medical, Dental, and Vision Insurance
• 401K Retirement plan
• Voluntary Insurance
• Life Insurance
• Disability Benefits
• Tuition Reimbursement
• Dependent and Health Care Flexible Spending Accounts
• Employee Assistance Program
• Legal Assistance Plan

EEO Employer

SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.

Company Culture

United Parks & Resorts is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. We’re also committed to helping ambitious people achieve their professional best. We’re always seeking exceptionally skilled and knowledgeable individuals for a variety of roles throughout our organization.