Senior Analyst, Campaign ROI & Profitability

SUD Recruiting; Town of Texas (WI); Híbrido; USD 85 000 - 110 000; Tempo integral

Resumo da oferta

SUD Recruiting is seeking a Senior Analyst in Campaign ROI & Profitability to join its Marketing Analytics & Strategy team. You will optimize pricing, product mix, and marketing ROI with a focus on margin and profitability, translating data into financially sound recommendations.

You will build Tableau and Power BI dashboards, conduct variance and forecast analysis, and bridge technical insights with senior stakeholder decisions in a hands-on, hybrid role.

Qualificações

• Bachelor's degree is a minimum.
• 4+ years of experience in a quantitative business function (Marketing Analytics, FP&A, Data Science, Revenue Management) driving marketing strategies.
• Experience within marketing performance optimization (NPV, ROI, LTV).
• Advanced SQL and dashboarding tools like Tableau or Power BI.
• A genuine bridge builder between technical and business teams, equally comfortable in the data and in the room with senior stakeholders.

Responsabilidades

• Optimize margin across pricing, product mix, and marketing ROI while maximizing customer lifetime value.
• Analyze internal and third party data to uncover revenue opportunities and conduct feasibility studies that drive growth, profitability, and margin gains.
• Perform root cause analysis on large datasets to uncover drivers behind acquisition and retention, translating findings into go-to-market recommendations.
• Bring sharp business acumen to strategic planning sessions with understanding of KPI drivers and financial impact.
• Lead the build and management of Tableau and Power BI dashboards, data models, and workflows, automating repetitive tasks to keep reporting sharp.
• Provide forecasting and variance analysis support on KPIs tied to acquisition, retention, and churn.
• Ensure data integrity of analyses and dashboards through feature engineering, QA, and data controls.

Conhecimentos

SQL

Dashboard creation

Stakeholder communication

Financial analytics

Formação académica

Bachelor's degree

Ferramentas

Tableau

Power BI

Descrição da oferta de emprego

Title: Senior Analyst, Campaign ROI & Profitability

Overview: An innovative industry leader is hiring a Senior Analyst to sit within its Marketing Analytics & Strategy team, where the core mission is simple: make sure every strategy pays off. You'll turn data into financially sound decisions across the full customer lifecycle, optimizing pricing, product mix, offers, and marketing ROI with a sharp eye on margin and profitability.

What You'll Do

• Perform critical data analysis to optimize margin across every lever of customer strategy, from setting optimal pricing and refining product mix to improving marketing ROI, all while maximizing customer lifetime value
• Analyze internal and third party data to uncover revenue opportunities, then conduct feasibility studies that drive sustained growth, profitability, and margin gains
• Conduct root cause analysis on large, complex customer datasets to uncover the drivers behind acquisition and retention behavior, translating findings into recommendations that improve go to market strategy performance
• Bring sharp business acumen to strategic planning sessions, grounded in a clear understanding of key performance drivers and their impact on financial results
• Lead the build and management of Tableau and Power BI dashboards, along with the data models and workflows behind them, automating repetitive tasks to keep reporting sharp and efficient
• Provide forecasting and variance analysis support on KPIs tied to customer acquisition, retention, and churn
• Ensure the integrity of every analysis and and dashboard through feature engineering, rigorous QA, and strong data controls, so leadership can trust the numbers behind every decision

More Info:

• individual contributor role that is hands-on with data and strategic
• full-time role that is hybrid (3Xs per week in office and rest WFH)

Responsibilities/Experience:

• Bachelor's degree is a minimum
• 4+ years of experience in a quantitative business function such as Marketing Analytics, FP&A, Data Science, Revenue Management driving marketing strategies
• Experience within marketing performance optimization (NPV, ROI, LTV)
• Advanced, hands on fluency in SQL and dashboarding tools like Tableau or Power BI
• A genuine bridge builder between technical and business teams, equally comfortable in the data and in the room with senior stakeholders