Associate Director, Business Analytics

Interpublic; Los Angeles (CA); Hybrid; USD 90,000 - 215,000; Full time

Job summary

Omnicom seeks an Associate Director, Business Analytics to lead analytics efforts for agency clients. Hybrid role in Los Angeles, coordinating with planning and investment teams to optimize budgets and ROI. You will mentor analysts, design tests, and present insights to clients.

The ideal candidate has 5–7 years in advertising analytics or related consulting, strong leadership, and an ability to translate data into persuasive business recommendations.

Qualifications

• University degree in a related field.
• 5–7 years of data and analytics experience in advertising or consulting.
• Proven ability to translate analytics into client-ready insights.

Responsibilities

• Build deep understanding of client issues, initiatives and competitive position.
• Deliver clear, actionable insights with compelling narratives.
• Lead measurement plan development and timely deliverables.
• Mentor analysts and managers and present to clients regularly.
• Design tests to measure incremental media impact on outcomes.
• Collaborate with planning and investment teams on budgets and optimization.

Skills

Marketing analytics

Data-driven advertising

Audience-based marketing

Leadership

Client relationship management

Communication

Education

Bachelor's degree

Job description

# Omnicom Careers## Associate Director, Business AnalyticsApply: Hybrid: Los Angeles, California, United States of America: Full time: Posted Today: R16363**Agency:**Omd **Job Function:**Data and Analytics **Job Subfunction:**Data Science and Analytics**Job Description:**# Associate Director, Business Analytics**Location: New York/Chicago/Los Angeles**The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.## ResponsibilitiesExternal facing responsibilities:* Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.* Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.* Participate in the measurement plan development and execution.* Ensure timely follow through on all scheduled and ad hoc deliverables.* Generate and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques.* Recommend and implement research that will aid in the consumer insight gathering and strategic process.* Identify opportunities to continuously improve processes.* Lead, mentor and train analysts and managers.* Present reports, POVs and other materials to clients on a regular basis over the phone and in person.* Contribute to the consumer segmentation and audience identification/exploration processes.* Design tests to measure the incremental impact of media on business outcomes.* Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help. Internal facing responsibilities:· Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.· Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.· Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.* Keep in front of industry trends and developments by conducting research and engaging in training.## Required Skills* Industry Knowledge in marketing analytics and data* Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.* Demonstrated knowledge in audience-based marketing and data-driven advertising* Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.* Proven leadership ability and strong, impactful client relationship experience* Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs* Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)* Comfortable working in ambiguous situations## Education and Experience* A university degree and 5-7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting* Knowledge of agency-side media campaign planning and execution process is desirable, but not required$90,000 - $215,000*To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.* Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.