Analyst, Analytics/Insights

HGG IPG Health, LLC; United States; On-site; USD 68,000 - 90,000; Full time

Job summary

Omnicom Media Group in the United States seeks an Analyst, Analytics/Insights to uncover actionable insights and drive growth through data-driven solutions. You will design dashboards, reports, and analytics recommendations across marketing analytics, website, and social channels.

You will extract and validate complex data from diverse platforms, build automated dashboards (PowerBI, Tableau), and develop tagging strategies (UTM/GTM) to enable precise measurement and support decision-makers.

Qualifications

• Bachelor’s degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or CS.
• Experience in marketing analytics or related fields.
• Strong Excel, PowerPoint, SQL, R or Python skills.
• Experience with tagging (UTM) and dashboarding tools such as Tableau/PowerBI.

Responsibilities

• Extract, validate, and interpret complex data from marketing and database platforms.
• Develop reports and automated dashboards (PowerBI, Tableau) to inform decisions.
• Design and validate media/website tracking tags (UTM, GTM) for accurate measurement.
• Provide actionable insights and commentary to stakeholders and clients.

Skills

Analytical thinking

Data-driven mindset

Marketing analytics

Dashboard analytics

Education

Bachelor's degree in Marketing or related fields

Tools

Excel

PowerPoint

SQL

R

Python

UTM tagging

Tableau

PowerBI

Google Data Studio

Datorama

Job description

Agency: Omnicom Media Job Function: Strategy and Planning Job Subfunction: Research and Insights

Job Description: About the Job:

As an Analyst, Analytics/Insights, you'll uncover actionable insights and drive business growth through data-driven solutions. In this role, you'll design and deliver compelling dashboards, reports, and analytics recommendations, leveraging expertise in media, website, social media, and marketing analytics. Utilizing advanced data analysis, visualization, and mining techniques, you'll uncover trends, optimize performance, and inform strategic decisions. Your expertise will empower stakeholders to make informed choices, driving business success.

A Day in the Life:

Extract, validate, and interpret complex data sets from diverse marketing and database platforms, ensuring data quality and integrity. Utilize web and media analytic tools (Google Analytics, Adobe, DCM) and other data sources (social listening, search, syndicated data, research) to collect and summarize insights. Develop compelling reports and automated dashboards (PowerBI, Tableau) using summarized data, supporting informed decision-making. Design, implement, and validate media and website tracking tags (UTM, GTM) for accurate measurement and analysis. Analyze data to provide actionable commentary, findings, and observations, while supporting ad-hoc requests from internal stakeholders and clients.

What you will need:

• Bachelor's degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science (preferred), with relevant coursework in Marketing, Media, and Data Analytics.
• Prior experience in marketing analytics or related fields (advertising, retail marketing, product marketing, online marketing, loyalty marketing).
• Technical proficiency in Microsoft Excel, PowerPoint, SQL, R, Python, UTM tagging, dashboarding tools (Tableau, PowerBI, Google Data Studio, Datorama).
• Strong analytical and problem-solving skills to tackle complex business challenges using data-driven approaches.
• Adaptability and flexibility to thrive in a fast-paced, dynamic environment and respond to changing business needs.
• Ability to drive business growth through data-driven insights, leveraging technical expertise and analytical mindset.

68,000 - 90,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.

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Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

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