VP, Business Analytics

Interpublic; New York (NY); On-site; USD 180,000 - 200,000; Full time

Job summary

Omnicom in New York seeks a senior data and analytics leader to drive data-driven advertising strategies, lead client engagements, and mentor teams. The role emphasizes audience segmentation, measurement design, and strategic insights that shape marketing initiatives across brands.

The candidate brings 11+ years in data/analytics within advertising or consulting, strong leadership, and outstanding communication to translate complex analyses into practical programs.

Qualifications

• University degree required with 11+ years in data/analytics in advertising or consulting.
• Experience in budgeting, revenue forecasting and ROI development.
• Expertise in audience-based marketing and data-driven advertising.
• Strong leadership and client relationship experience.
• Excellent written and verbal communication and presentation skills.
• Ability to train and coach colleagues.

Responsibilities

• Consult with clients to identify business problems and develop analytics roadmaps.
• Lead consumer segmentation and audience identification.
• Advise clients on audience strategy, measurement and advanced analytics.
• Develop and execute measurement plans and iterate based on learnings.
• Translate analytics insights into actionable business recommendations.
• Provide mentorship to junior team members.
• Collaborate with planning and investment teams on budgets and plan optimization.

Skills

Marketing analytics

Audience-based marketing

Leadership experience

Client relationship management

Data-driven advertising

Budgeting & ROI

Strategic thinking

Mentoring/coaching

Education

University degree

Job description

**Cookie Notice**This website uses only**Links to Third-Party Websites**Those third parties are responsible for their own privacy and cookie practices. We encourage you to review the applicable privacy notices, cookie policies, and available cookie preference settings of any third-party websites you visit.**Changes to This Notice****Effective Date:** July 1, 2026**Agency:**Initiative**Job Function:**Data and Analytics**Job Subfunction:**Data Science and Analytics**Job Description:****Responsibilities**The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients' business goals.## ResponsibilitiesExternal facing responsibilities:* Consulting with clients to identify business problems / opportunities and develop practical analytics roadmaps to make measurable impact on business outcomes.* Lead the consumer segmentation and audience identification processes.* Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics* Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.)* Leading the development and execution of the measurement plan and revisiting the plan on an ongoing basis to revise it based on your most recent learnings.* Distilling complex concepts and analytic solutions into a compelling data story with actionable conclusions to support decision making.* Identifying growth opportunities at the brand and portfolio level innovation and the adoption of new analytics technologies.* Investigating the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating.* Providing ad hoc support to the clients to solve broad strategic marketing problems.* Leading and mentoring direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.Internal facing responsibilities:* Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.* Recruit new talent.* Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.* Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events.## Required Skills* Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data).* Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.* Expertise in audience-based marketing and data-driven advertising.* Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.* Proven leadership ability and strong, impactful client relationship experience.* Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward - and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs.* Ability to train and coach colleagues for growth: being organized and detail-oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing).## Education and Experience* A university degree and 11+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting* Knowledge of agency-side media campaign planning and execution process is desirable, but not required$180000 to $200000*To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.*Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.Link to Recruitment Privacy Notice:**For US Job Seekers:***It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.*