Paid Media Strategist - Amazon

24 Seven Talent; United States; Remote; USD 68,000 - 97,000; Part time

Job summary

24 Seven Talent is seeking a freelance Senior Paid Media Strategist with deep Amazon Ads expertise to lead retail media strategy, optimization, execution, and reporting. The role requires translating performance data into actionable recommendations and collaborating with agency partners, creative teams, sales leaders, and cross-functional stakeholders.

Responsibilities include owning Amazon Ads initiatives, partnering with agencies on strategy, pulling and presenting data, and monitoring ROAS,

Qualifications

• 4+ years of retail media or performance marketing experience in a CPG company or agency.
• Hands-on experience managing Amazon Ads campaigns.
• Strong knowledge of retail media strategy, optimization and execution.
• Experience with Walmart Connect, Target Roundel, or Instacart is strongly preferred.
• Experience with mixed media models, incrementality testing, and clean-room environments is a plus.
• Strong analytical, communication and stakeholder-management skills.

Responsibilities

• Develop and optimize retail media strategy with primary ownership of Amazon Ads initiatives.
• Partner with external media agencies on campaign strategy, pacing, optimization and performance.
• Pull, analyze and present campaign data to inform business decisions.
• Monitor and improve performance against ROAS, new-to-brand, TACOS and conversion rate.
• Collaborate with creative and cross-functional partners to drive traffic, clicks and sales.
• Support budgeting, planning and performance recommendations for senior stakeholders.

Skills

Retail media

Amazon Ads

Analytics

Stakeholder management

Tools

Amazon Ads platform

Job description

Senior Paid Media Strategist (Freelance)

We are seeking a freelance Senior Paid Media Strategist to lead retail media strategy, optimization, execution, and reporting across key ecommerce advertising platforms.

This role requires deep, hands-on Amazon Ads expertise. The ideal candidate can quickly translate performance data into actionable recommendations and collaborate effectively with agency partners, creative teams, sales leaders, and other cross-functional stakeholders.

What You'll Do

• Develop and optimize retail media strategy, with primary ownership of Amazon Ads initiatives.
• Partner with external media agencies on campaign strategy, pacing, optimization, and performance.
• Pull, analyze, and present campaign data and reporting to inform business decisions.
• Monitor and improve performance against key metrics including ROAS, new-to-brand percentage, TACOS, and conversion rate.
• Collaborate with creative and cross-functional partners to develop content and assets that drive traffic, clicks, and sales.
• Support budgeting, planning, and performance recommendations for senior stakeholders.

What You Bring

• 4+ years of retail media or performance marketing experience within a CPG company or agency environment.
• Demonstrated, hands-on experience managing Amazon Ads campaigns.
• Strong knowledge of retail media strategy, optimization, and execution.
• Experience with Walmart Connect, Target Roundel, or Instacart is strongly preferred.
• Experience with mixed media models, incrementality testing, and clean-room environments is a plus.
• Strong analytical, communication, and stakeholder-management skills.
• Ability to turn performance insights into clear strategic recommendations.
• Fully remote- PST timezone
• $60/hour
• Must be based in the US