Senior AI-First Content Strategist: GEO & Compliance

EPAM Systems; Seattle (WA); Remote; USD 80,000 - 118,000; Full time

Benefits offered by this job

Medical, Dental and Vision Insurance

Health Savings Account

Flexible Spending Accounts

401(k) Retirement Savings Plan

Paid Time Off

Job summary

EPAM Systems is seeking a Senior Content Strategist specializing in AI Strategy to drive AI-enabled content across a major Sitecore migration. You will implement GEO and content operations frameworks to improve discoverability and AI-driven experiences.

Join EPAM to work on cutting-edge technologies, mentoring, and global projects, shaping the future of digital innovation while aligning regulatory compliance and AI governance with evolving content strategies.

Qualifications

• Extensive experience with AI tools and content operations in enterprise environments.
• Proven background working with AI agents and automated content creation/governance processes.
• Deep understanding of GEO/AEO best practices and emerging generative search optimization techniques.
• Experience managing in-house content programs with focus on scalability and AI integration.
• Knowledge of content compliance requirements, particularly EU AI transparency regulations.
• Familiarity with Sitecore XM and content governance platforms like Gradial is preferred.
• Strategic mindset for evolving content operations in AI-driven environment.

Responsibilities

• Lead AI-first content strategy defining guiding principles, governance standards, and design approaches for human and AI-mediated experiences
• Establish AI readiness criteria for discoverability, answerability, semantic clarity, and content structure optimization
• Implement GEO (Generative Engine Optimization) strategies while preserving existing SEO performance in new systems
• Lead decision-making process to identify and establish golden master content for training Gradial and AI-powered solutions
• Address Article 50 compliance requirements ensuring EU AI transparency standards are met throughout content operations
• Define editorial strategy, content planning, publishing standards, and KPI frameworks that support AI-ready content experiences

Skills

AI Strategy

Content Strategy

GEO

Content Operations

Tools

Sitecore XM

Gradial

Job description

EPAM Systems is seeking a Senior Content Strategist specializing in AI Strategy to drive AI-enabled content across a major Sitecore migration. You will implement GEO and content operations frameworks to improve discoverability and AI-driven experiences.

Join EPAM to work on cutting-edge technologies, mentoring, and global projects, shaping the future of digital innovation while aligning regulatory compliance and AI governance with evolving content strategies.